Date-wise News

International Public Relations Association in a study, which was released couple of months back, pointed out to the fact that Corruption is rife amongst journalists.

exchange4media Staff Oct 25, 2002 6:23 PM

To celebrate the 100 years of recorded music in India, Doordarshan would be producing a commemorative series entitled “ A Century of Recorded Music – A Retrospective “. This series will be a tribute to all the great artistes who have contributed to the rec

exchange4media Staff Oct 25, 2002 7:35 AM

AirTel's 2.3 million customers can now download original ring tones composed by the music composer A R Rahman on their mobile phones. In tune with brand's new positioning of 'Live…

exchange4media Staff Oct 25, 2002 7:34 AM

FCB-Ulka, India's fifth largest marketing communication group, is going to organize its popular communication strategy case study competition for business schools next month. The contest has gone online also through the website www.fcbulkacomstrat.com

exchange4media Staff Oct 25, 2002 7:31 AM

Liberty Group, in a major shift in its advertising strategy is going to more than double its ad spend this year. According to sources this year more than 5% of the Group's total sales of Rs.350 crore will be spent towards advertising. That makes an ad budg

exchange4media Staff Oct 25, 2002 7:30 AM

Niraj Dutt, VP Ad Sales, is set to move on. Dutt had put in his papers some time back and is believed to hatching plan to turn entrepreneur again.

exchange4media Staff Oct 25, 2002 7:28 AM

Initiative Media has bagged Zydus Cadila Healthcare's 10 crore media planning and buying account. It is the second major account to be won by Initiative media in Ahmedabad, where they already handle the Idea cellular business.

exchange4media Staff Oct 25, 2002 7:27 AM

<br> "I think the people who create advertising are lazy. They have created a few exceptional campaigns like Fevicol, but generally they are not creative and innovative."

exchange4media Staff Oct 25, 2002 12:00 AM