Date-wise News

The opportunity that the Internet holds for traditional media is one of creating new growth for their companies. In every instance of disruptive technology studied, the disruption caused a net expansion of the marketplace. So, it seems, will the Internet c

exchange4media Staff Oct 9, 2002 7:55 AM

TechTV and A&E Television Networks-run History Channel have shelved plans to launch their channels in India. They have decided, instead, to make an entry first through programming blocks in different local channels across the country.

exchange4media Staff Oct 9, 2002 7:53 AM

After roping in Indian captain Sourav Ganguly as its brand ambassador, Hero Honda has signed on four more cricket stars— Virendra Sehwag, Mohammad Kaif, Yuvraj Singh and Zaheer Khan—to promote its brand. The four players will join Sourav to form the Hero H

exchange4media Staff Oct 9, 2002 7:52 AM

Electrolux Kelvinator announced the launch of its electronic frost-free refrigerator, O-Zone. The launch will be backed by a multimedia campaign with an approximate budget of Rs 15 crores, which will run from January next year.

exchange4media Staff Oct 9, 2002 7:51 AM

Delhi-based advertising agencies have formed Advertising Agencies Guild (AAG). AAG resolves to promote, encourage and develop the business of advertising on a single platform, looking after the interests of small and medium-sized agencies. AAG also intends

exchange4media Staff Oct 9, 2002 7:51 AM

ORG MARG survey findings, which came close on the heels of IMRB study, place Radio Mirchi right on the top in Mumbai. However, Radio City believes that at that point in time it was too new in the arena, and hence comparison is not just.

exchange4media Staff Oct 9, 2002 7:50 AM

ESPN has acquired the telecast rights of daily highlights of all international cricket series played in India till October 2004 from Pacific Century Corporation (PCC).

exchange4media Staff Oct 9, 2002 7:49 AM

Vijay Jindal CEO of Karma Network Limited and head of the Marketing Advisory Committee of Doordarshan, has taken time off from Doordarshan to promote his maiden film venture, 'Haasil'. He has also denied rumours about his association with Hindujas and Vide

exchange4media Staff Oct 9, 2002 7:48 AM

Doordarshan director general, S.Y. Quraishi has effected a number of changes in the work portfolios of top rung officials to streamline the working of the public broadcaster. These changes have been made in the backdrop of the recent departure of two seni

exchange4media Staff Oct 9, 2002 7:47 AM