`Date-wise News`

Advertising Agency Trends: Specialised cell give competitive advantage

In a period when the importance of information is overwhelming, and the sheer size of information is mammoth; both HTA and Lowe are making conscious efforts to build a system with the purpose of aiding in better and speedier dissemination of information.

exchange4media Staff Aug 21, 2002 7:45 AM

News Channels to air special programming on 9/11attack

BBC World and CNN will air special programme on 9/11attack. While BBC will show Attack On The Wires on 7th September, CNN International brings an exclusive weeklong series of never-seen-before footage taken from multiple videotapes recovered from inside Af

exchange4media Staff Aug 21, 2002 7:44 AM

Saimira Access Technology to telecast unreleased Tamil films

On the 23rd of May, Chennai based Saimira Access Technologies signed a MoU with the Film Producers Council of Chennai. This will allow Saimira to telecast unreleased films to viewers with the help of a Set-top-box. This set top box, called the 'magic box',

exchange4media Staff Aug 21, 2002 7:43 AM

KBC to hit small screen on September 6

Star Plus is looking at consolidating its position further with Amitabh Bachchan and his Kaun Banega Crorepati (KBC) making a comeback. And this time around, the channel is betting on interactivity.

exchange4media Staff Aug 21, 2002 7:42 AM

Government not to extend FM fee deadline

With just nine days to go for the last date for paying licence fee in Delhi, Chennai and Kolkata circles, the government is unlikely to give in to the wishes of the FM players in the three metros.

exchange4media Staff Aug 21, 2002 7:41 AM

TBWA\Anthem to strategize for Bags Films' current affairs show

$TBWA\Anthem to strategize for Bags Films' current affairs show?blur=25$

TBWA\Anthem, Delhi has been appointed by Bag Films to advise on the creatives and media strategy for it's News show, Khabrein Rozana. The decision in this regard was taken couple of weeks back.

exchange4media Staff Aug 21, 2002 7:40 AM

SSC&B to handle Santro account, Shah Rukh’s contract renewed

Hyundai Motor India Ltd recently shifted its Rs 25- crore Santro ad account from SSC&B Lintas to Saatchi & Saatchi Ltd. However, SSC&B Lintas will continue to handle the advertising account of Sonata. Hyundai has also renewed its contract with Shah Rukh K

exchange4media Staff Aug 21, 2002 7:39 AM

Perfetti accounts moves to O&M

Perfetti Ven Melle India, has reshuffled the advertising business of three of its key brands. The advertising accounts of three confectionery brands — Mentos, Fruit-tella and Marbles have moved to O&M, Delhi. Prior to the reshuffle, the ad accounts f

exchange4media Staff Aug 21, 2002 7:38 AM