`Date-wise News`

Rising popularity of News and Music channels is altering viewership patterns

Industry estimates suggest that more than 80% of media money on television is chasing prime-time audiences. Is that a true reflection of audience composition across various dayparts? And does the ‘metro stereotypes’ of an executive coming late

exchange4media Staff Aug 20, 2002 7:44 AM

FM firms asks for 24-week extension for licence fee payment

Nine FM radio companies with licences to operate stations in New Delhi, Chennai and Kolkata have sent a fresh application to the information & broadcasting ministry to extend their deadline for paying the licence fee.

exchange4media Staff Aug 20, 2002 7:43 AM

Outdoor Advertising in Chennai at the mercy of the Corporation of Chennai

Despite success stories like the Hutch campaign, Chennai's outdoor advertising scenario has been seeing a lot of rough weather off-late. With a total of 2331 hoardings, the Corporation of Chennai controls outdoor advertising in Chennai.

exchange4media Staff Aug 20, 2002 7:42 AM

Viacom plans to launch VH1 channel in India by 2003

Media major Viacom, which has already introduced MTV and Nickelodeon to Indian audiences, is planning to launch its third popular channel VH1 in India in 2003.The company is working out a business plan.

exchange4media Staff Aug 20, 2002 7:41 AM

Top cricketers to endorse Samsung product range

Samsung India Electronics Ltd, announced the launch of its sports marketing programme in association with cricket through `Team Samsung' - a group of seven celebrity cricketers, which will be endorsing the entire array of Samsung products.

exchange4media Staff Aug 20, 2002 7:40 AM

Coke surges ahead. Britannia, Tata Salt big gainers: Brand Equity study

A recent survey carried out by Brand Equity - ORG Marg provides interesting insights towards preference for various brands by Indian consumers. While Coke managed to move up as 6th Most Trusted Brand (rival Pepsi is still stuck at last years 9th Spot), it

exchange4media Staff Aug 20, 2002 7:39 AM

DD to bag terrestrial rights of ICC, World Cup matches for free

Doordarshan (DD) is on the verge of getting the terrestrial telecast rights for the ICC Championship Cup to be held in Sri Lanka as well as the World Cup 2003 without paying a penny.

exchange4media Staff Aug 20, 2002 7:38 AM

BCCI-Cricketers Spat: Indian players refuse to sign ICC sponsorship agreement

A development, which could have far reaching effect as far as the International cricket is concerned, Indian cricketers refused to sign the agreement for the Champions Trophy in Sri Lanka.

exchange4media Staff Aug 20, 2002 7:36 AM