Date-wise News

Gillette Co. is reviewing its global media business. Omnicom Group's OMD and Interpublic Group of Cos.' Universal McCann are the two incumbent media shops competing. WPP Group's MindShare, which does not handle media buying for Gillette, has been invited t

exchange4media Staff Jun 19, 2002 7:58 AM

Samsung India will be spending Rs 3 crore on Asian Games-related activity in India. It has become the official sponsor of the Indian national team at the Busan Asian Games 2002 to be held in South Korea in September.

exchange4media Staff Jun 19, 2002 7:57 AM

The guest last night on Harsha Online, the candid interview show hosted by Harsha Bhogle on Star Sports, was none other than Uma Bharti. And this time around, Bhogle pulled out a mix of questions, which dealt with some rather interesting aspects of sports.

exchange4media Staff Jun 19, 2002 7:56 AM

The Film Producers Council of Chennai and Jaya TV came to a compromise on the 14th, whereby the channel will provide a free half hour slot from Monday to Friday, where exclusive clippings, trailers and interviews will be aired in a program called <I>Vellit

exchange4media Staff Jun 19, 2002 7:54 AM

ESPN, which has the television broadcast rights to the West Bengal football up to 2005 is not showing much of the game. However, it is only showing more popular sports such as cricket.

exchange4media Staff Jun 19, 2002 7:53 AM

Private FM radio service in three metro circles &#8212; Delhi, Kolkata and Chennai &#8212; is almost certainly going miss the August 29 deadline. The delay is due to non-appointment of the integrator for the private FM operations.

exchange4media Staff Jun 19, 2002 7:52 AM

<br>"TOI is certainly a benchmark brand. While not everyone is happy about it, it has truly redefined the media brand, taking it out of the realms of journalism and placing it in the world of marketing."

exchange4media Staff Jun 19, 2002 12:00 AM

<br>"There are some categories where the growth is coming from larger packs and not just the sachet packs"

exchange4media Staff Jun 19, 2002 12:00 AM

<br>"They (media planners) must respect news channel for the serious audiences it draws. They must understand that news channels are different from entertainment channels."

exchange4media Staff Jun 19, 2002 12:00 AM

<br>"It will be quite some time before a semblance of normalcy is restored in our lives and in the market sentiments."

exchange4media Staff Jun 19, 2002 12:00 AM

<br>"Super Selector is an evolution of our 4 O's strategy of on-air, on-line, on-ground and off-air."

exchange4media Staff Jun 19, 2002 12:00 AM

<br>"Our communication (for net brands) has always been targeted to simplify the complexity of the net and eliminate tech phobia"

exchange4media Staff Jun 19, 2002 12:00 AM

<br>"Technology has transited from being in the stand-alone "utility product" category to enmeshing itself in the threads of our lives."

exchange4media Staff Jun 19, 2002 12:00 AM

<br>"Radio market size has grown and more stations have started out. So, clearly the same trend should be visible in India too."

exchange4media Staff Jun 19, 2002 12:00 AM

<br>"I think the technology media domain justifies the creation of right media vehicles, for the technology industry to communicate on."

exchange4media Staff Jun 19, 2002 12:00 AM

<br>"Media has seen a lot of change for better. Media planning & Buying has shifted to Clients with Buying becoming an important aspect."

exchange4media Staff Jun 19, 2002 12:00 AM

<br>"Any medium or message type that is effective in helping the client meet his marketing/sales goals has an important role to play in a campaign"

exchange4media Staff Jun 19, 2002 12:00 AM

<br>"Selling more copies does not ensure greater advertising revenue…..it actually means a weaker Balance Sheet!"

exchange4media Staff Jun 19, 2002 12:00 AM

<br>"The one disappointing aspect about television in India is that the industry seems to follow trends rather than setting them"

exchange4media Staff Jun 19, 2002 12:00 AM

<br>"A show to definitely keep your eye on in the next couple months is "The Agency," which AXN will premiere in India and Asia"

exchange4media Staff Jun 19, 2002 12:00 AM

<br>"Increasingly kids are occupying center-stage in terms marketing communication directed at them"

exchange4media Staff Jun 19, 2002 12:00 AM

<br>"Last year was an unusual year in more ways than one. It was the year when Marketing Myopia reached its zenith on Indian shores and Brand building took a back seat"

exchange4media Staff Jun 19, 2002 12:00 AM

<br>"It is now a proven fact that Indian kids will drive sales more than ever before."

exchange4media Staff Jun 19, 2002 12:00 AM

<br>"Media price levels are falling way below their true value. That cannot be good for any industry, can it?"

exchange4media Staff Jun 19, 2002 12:00 AM