Date-wise News

Dabur India plans to expand its product portfolio with the launch of five new FMCG products in the current fiscal. This includes a re-entry into the skincare segment, besides introducing product extensions or variants of existing brands in the haircare and

exchange4media Staff Jun 14, 2002 7:50 AM

Barista has carved out an ambitious strategy to strengthen its branding by trying out novel concepts of 'Club Cafes', 'Bancafes' and 'Heritage Cafes'.

exchange4media Staff Jun 14, 2002 7:50 AM

INCableNet is planning to introduce the concept of prepaid cards for access to the pay TV channels. It has also initiated discussions with broadcasters to finalise the modalities of the arrangement.

exchange4media Staff Jun 14, 2002 7:48 AM

BBC World Service has entered into an arrangement with INCableNet in Mumbai to provide radio programmes 24 hours a day, including two hours of Hindi and half hour of Tamil programmes.

exchange4media Staff Jun 14, 2002 7:48 AM

News Corporation is all set to take over as the sole distributor of the television and marketing rights of the International Cricket Council’s tournaments until 2007, including the 2003 and 2007 cricket World Cups.

exchange4media Staff Jun 14, 2002 7:47 AM

MAX is busy getting the Blue Print for its Cricket properties in place. To increase the reach and marketability of Cricket, and its properties, a key element is to involve 'non cricket audiences like housewives and young children'.

exchange4media Staff Jun 14, 2002 7:46 AM

If you've been keeping yourself up-to-date, you'd know what's been happening in the news industry. After Sahara India close to launching 38 news channels and Videocon pumping in 20 crores to launch a news channel, more players are in the process of followi

exchange4media Staff Jun 14, 2002 7:44 AM

<br> "Low noticeability of Print advertising is shocking"

exchange4media Staff Jun 14, 2002 12:00 AM