Date-wise News

Hewlett-Packard Co. plans to consolidate its global media account with a single agency. The combined U.S. measured media spending of HP and Compaq Computer Corp. in 2001 was $275 million. The global budget for the new company is expected to be much large

exchange4media Staff Jun 13, 2002 8:06 AM

After the first round of marketing blitz that rode on the back of pretty Priety Zinta, Godrej Appliances is now gearing up to tackle the other end of the market for its refrigerators: Distribution.

exchange4media Staff Jun 13, 2002 7:56 AM

Interface Communications in the last 4 months has gained over Rs. 25 crores of new business signing clients like Blue Star and Mother Dairy. It also avers that it has bagged the media buying account for Pioneer Mutual Funds, which was earlier looked after

exchange4media Staff Jun 13, 2002 7:55 AM

CNBC's latest offering is a show called 'Young Turks'. Being aired from the 11th of June, the show acknowledges the emergence of a new generation of leaders and managers who are reshaping the way business is done. And this time CNBC is going a step further

exchange4media Staff Jun 13, 2002 7:53 AM

Live news on Indian trains is closer to reality now. Railway Board has given its in-principle go-ahead to All India Radio (AIR) to implement its dream project, AIR is in the process of checking out its service on some select trains through the satellite pl

exchange4media Staff Jun 13, 2002 7:52 AM

Curse your stars and your judgment if you ducked the World Cup Football proposal. If the TAM TVRs for Opening Ceremony and first four matches are any indicator, this World Cup Football is scorcher.

exchange4media Staff Jun 13, 2002 7:51 AM