Date-wise News

With the FIFA World Cup sweeping the country, last two months have seen many goals being reached and new ones set in the sale of colour televisions (CTVs).

exchange4media Staff Jun 1, 2002 8:17 AM

Dainik Jagran along with MICA, held a 3-day interactive workshop in Lucknow recently. The theme of the workshop was 'Media Planning and Marketing' and included lectures, presentations, role-plays and discussion of concurrent case studies.

exchange4media Staff Jun 1, 2002 8:16 AM

Hindustan Lever Limited (HLL), has boosted its sales in rural India by 20% in six months as the result of an initiative dubbed "Project Shakti”. HLL has successfully integrated micro-marketing with micro-credit, the financial system in which Micro Ba

exchange4media Staff Jun 1, 2002 8:15 AM

Corporate India is viewing the summer blockbuster Spider-Man as a property worth riding on. The latest additions to the sponsors list are Rasna International and Cadbury India.

exchange4media Staff Jun 1, 2002 8:14 AM

Kapil Dev has been appointed brand ambassador for the Sony Entertainment Television and MAX network for a period of three years. This follows Sony’s acquisition of the rights for the live telecast of the ICC Cricket tournaments, including the two Wor

exchange4media Staff Jun 1, 2002 8:13 AM

Success comes at a price and the Hindi news channel Aaj Tak has to now deal with unfamiliar companies using its proprietary trademark name and logo to hawk newspapers, supari and even chocolate.

exchange4media Staff Jun 1, 2002 8:12 AM