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Date-wise News

Blue Star earmark Rs 6 cr advertising budget, targets small enterprises segment

Blue Star earmark Rs 6 cr advertising budget, targets small enterprises segment?blur=25

Blue Star Ltd, is repositioning itself as a customised cooling solutions provider. The company has chalked out a huge promotional programme and has earmarked a Rs 6-crore advertising budget for the March-May period.

exchange4media Staff Apr 4, 2002 7:26 AM

Little Master, Sehwag to feature in Cokes new commercial

Little Master, Sehwag to feature in Cokes new commercial?blur=25

In its bid to get closer to the cricket crazy Indian consumer, Coca-Cola India is now shifting its focus to the cricket pitch via advertising. Gavaskar and Virender Sehwag are expected to feature together in a forthcoming Coke television commercial.

exchange4media Staff Apr 4, 2002 7:25 AM

TDF to set up infrastructure for private FM radio operators in three metros

TDF to set up infrastructure for private FM radio operators in three metros?blur=25

The French firm TDF is all set to bag the project for setting up private FM radio operations in Delhi, Kolkata and Chennai. The formal agreement with the FM players is expected to be signed soon.

exchange4media Staff Apr 4, 2002 7:24 AM

ORG MARG plans to shut down media division

ORG MARG plans to shut down media division?blur=25

ORG MARG is planning to shut down its media division, following the merger of INTAM with TAM. While most of the servicing and technical staff will be absorbed in TAM, the reduced area of media activity will be brought under the customised research division

exchange4media Staff Apr 4, 2002 7:23 AM

Indian Television Academy (ITA) set to organise ‘On Television’

Indian Television Academy (ITA) set to organise ‘On Television’?blur=25

Indian Television Academy (ITA) is organizing a seminar <b><I>‘On Television’</b></I> on 12 and 13 April at Mumbai. Personalities from different disciplines of Television are expected to speak their minds about the various pressing and distressing question

exchange4media Staff Apr 4, 2002 7:22 AM

Sony to air ICC Champion’s Trophy on MAX and SET, no plans for sports channel.

Sony to air ICC Champion’s Trophy on MAX and SET, no plans for sports channel.?blur=25

After bagging telecast rights of all ICC cricket till 2007, Sony is busy chalking out plans and packages. Sony plans to use both its channels, MAX and Sony Entertainment Channel (SET) to air this big event.

exchange4media Staff Apr 4, 2002 7:21 AM