Date-wise News

General Mills has awarded its estimated $44 million international advertising account for Haagen-Dazs to TBWA Worldwide. The international business includes all markets excluding North America and Japan.

exchange4media Staff Mar 11, 2002 7:51 AM

Coca-Cola India on Sunday launched this season’s first TV Commercial (TVC) for its clear lime brand Sprite. The TVC brings home the brand’s positioning through a point: “Just be yourself, do not fall for unnecessary ‘gyaan’ from others!”

exchange4media Staff Mar 11, 2002 7:51 AM

Information and broadcasting minister Sushma Swaraj hinted that India is studying the possibility of permitting non-government sector to set up community radio stations.

exchange4media Staff Mar 11, 2002 7:50 AM

With just about five months left to meet the August 29 deadline for setting up their operations, private FM radio players are now looking for transmission services companies or ‘integrators’ for installing the set-up.

exchange4media Staff Mar 11, 2002 7:49 AM

Close on the heals of Think Print Awards, INS has initiated another important effort- ‘Media Multiplier’ study to provide real life data on efficacy and performance of Print medium, especially in conjunction with television.

exchange4media Staff Mar 11, 2002 7:48 AM

We were the first to review the programme, [V] Popstars (Inside Media Weekend dated, Feb.22, 2002), and now are the first ones to bring you the audience verdict- the viewership pattern as reported by TAM.

exchange4media Staff Mar 11, 2002 7:46 AM