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Date-wise News

HLL to tap rural market for toothpaste brands

HLL to tap rural market for toothpaste brands?blur=25

Hindustan Lever Limited (HLL) is rejuvenating its oral care portfolio to arrive at a 50:50 sales turnover ratio between its rural and urban sales for its two toothpaste brands, Closeup and Pepsodent.

exchange4media Staff Feb 21, 2002 7:18 AM

Coke summer campaign to feature Aishwarya Rai

Coke summer campaign to feature Aishwarya Rai?blur=25

Coca-Cola India is set to break its summer campaign featuring Aishwarya Rai. The campaign theme remains `Life ho to aisi', an adaptation of the international Coca-Cola theme `Life tastes good'. The campaign, a 60-seconder, will be aired on all mainline tel

exchange4media Staff Feb 21, 2002 7:18 AM

WPP formally launches Mindshare, to roll out specialised services

WPP formally launches Mindshare, to roll out specialised services?blur=25

Mindshare, the media investment management company of the WPP Group has been formally launched in India. According to industry sources, Mindshare intends to achieve a billings turnover of Rs 1300 crore in the first year itself.

exchange4media Staff Feb 21, 2002 7:17 AM

AIR offers its infrastructure for WorldSpace radio players

AIR offers its infrastructure for WorldSpace radio players?blur=25

All India Radio (AIR) is planning to share its infrastructure for the WorldSpace radio players. Although the AIR channel will start with uplinking from Singapore, to be able to beam its signal through the WorldSpace platform’s AsiaStar satellite, it is lik

exchange4media Staff Feb 21, 2002 7:16 AM

Doordarshan to have a new improved look from March

Doordarshan to have a new improved look from March?blur=25

Watch out viewers! A new-look Doordarshan National, with beefed up news content, will go on air in March. This will be followed by a complete makeover of the other channels in the public broadcasters stable. And guess what? DD may also sport a new logo.

exchange4media Staff Feb 21, 2002 7:15 AM

Of young girls and a bubblegum band; will Channel [V] Popstars connect with the masses?

Of young girls and a bubblegum band; will Channel [V] Popstars connect with the masses??blur=25

Saas-Bahu fracas and wide-eyed dreams of making millions one night may be part of every Indian’s being, but is becoming a Popstar one?

exchange4media Staff Feb 21, 2002 7:14 AM