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Date-wise News

Post JV, Britannia evaluates marketing plans?blur=25

Post tie-up with Fontera Co-operative, Britannia Industries Limited is evaluating the possibility of launching new products. The company is also evaluating new locations for setting up fresh milk business. This initiative comes in the wake of the company’s

exchange4media Staff Jan 2, 2002 7:55 AM

Coke, Pepsi to discuss adverse impact of marketing war?blur=25

Coca-Cola and Pepsi are expected to meet and discuss the adverse impacts of the discount schemes and price hikes on the soft drinks industry.

exchange4media Staff Jan 2, 2002 7:53 AM

Hewlett Packard to aggressively market laptops in India?blur=25

Hewlett Packard plans to aggressively market its laptop computers in India. Despite a strong product line in India, the company has been lying low on the laptop front on account of weak demand.

exchange4media Staff Jan 2, 2002 7:52 AM

SET in revamp spree?blur=25

Sony Entertainment Television (SET) India, part of the Sony Pictures Entertainment, may miss its revenue targets for the current financial year by around 15 per cent. In a bid to arrest the slide, the company is revamping its management structure with each

exchange4media Staff Jan 2, 2002 7:51 AM

Entertainment sector to present pre-budget pitch to FM?blur=25

For the first time, entertainment industry delegation will present its pre-budget memorandum to Finance Minister Yashwant Sinha. The delegation, which will be led by Information & Broadcasting Minister Sushma Swaraj, is slated to present its list of demand

exchange4media Staff Jan 2, 2002 7:48 AM

Week vs Outlook: The war moves from the streets to agencies<br>an exchange4media analysis?blur=25

The war of words, ney hoardings, between The Week and Outlook, which started on the streets of Mumbai last month seems to have shifted to the agency desks. A few weeks back media planners at agencies received an envelope carrying an image of the front cove

exchange4media Staff Jan 2, 2002 7:47 AM