Date-wise News

Pepsi Foods Ltd. is coming out with a high-voltage television campaign featuring two superstars, Amitabh Bachchan and Sachin Tendulkar to promote its flagship brand Pepsi in February 2002. It is for the first time that Bachchan and Tendulkar will appear to

exchange4media Staff Dec 26, 2001 9:23 AM

WorldSpace plans to launch multimedia services by late January 2002, along with a $10-million infusion for new applications. It has started forging alliances with a variety of multimedia user groups like the Andhra Pradesh Government, Apollo Hospitals and

exchange4media Staff Dec 26, 2001 9:22 AM

Zee Turner, the newly formed joint venture of Zee Telefilms and Turner International India, is planning to hike the subscription rates for its bouquet of 18 channels from around mid-January. Zee Turner has yet to decide on the rates.

exchange4media Staff Dec 26, 2001 9:21 AM

According to a research report of ANZ Investment Bank, private sector FM players may end up grabbing as much as half of the growing radio adspend pie by March 2003. The new players are projected to account for a whopping 75 per cent of the total radio ad r

exchange4media Staff Dec 26, 2001 9:20 AM

It’s fast forward time for India’s largest advertising agency Hindustan Thompson Associates. With government allowing WPP to up its stake in HTA from 60 per cent to 74 per cent, the shareholders (read employees) can expect a windfall early next year. WPP w

exchange4media Staff Dec 26, 2001 9:16 AM

Effective December 1st, Sun TV has increased its card rates by 5%, passing on the imposition of service tax by the govt. on to the advertisers. Most of the advertisers too have accepted the hike since they feel that there is no option, given the status Sun

exchange4media Staff Dec 26, 2001 9:15 AM