Date-wise News

Lego Group is believed to have awarded its global advertising business to Rainey Kelly Campbell Roalfe/Y&R. Agencies pitching included Ogilvy & Mather Worldwide, BBDO Worldwide, Publicis Marche and Bates Worldwide and incumbent McCann-Erickson Worldwide.

exchange4media Staff Dec 15, 2001 9:50 AM

Growing competition in the B segment of the Indian car market has prompted Maruti Udyog Ltd. to launch a fresh variant of Zen with electric power steering, front power windows and rear wiper and washer as standard fittings. The price positioning pits the n

exchange4media Staff Dec 15, 2001 9:49 AM

Star is coming out with a slew of new programmes in January, including Indian version of Chicago Hope, Sanjivini. Also on the anvil is a new-look Sunday line-up on Star Plus that would include several programmes such as, Bol Baby Bol and Yeh Hai Right Priz

exchange4media Staff Dec 15, 2001 9:48 AM

In a bid to promote its products, especially printers, Hewlett Packard is organising a corporate challenger quiz, jointly with sports channel ESPN and Oberoi.

exchange4media Staff Dec 15, 2001 9:47 AM

Pepsi Food is negotiating with Star TV, Sony and Zee to bring Pepsi Chart Show, a worldwide weekly countdown programme with celebrities, for the first time in India. After the TV launch, the show will also be aired on radio.

exchange4media Staff Dec 15, 2001 9:46 AM

Channel [V], plans to launch new programme — `What Women Want', a talk show with celebrity women. The channel has also roped in a new VJ to anchor the show and is expected to air it later this month. Initially this will be a 13-episode programme.

exchange4media Staff Dec 15, 2001 9:45 AM