Date-wise News

Lego Group has confirmed that it is in the process of "selecting a new lead advertising agency" to service the Danish toy-maker's brand at the global level. The move comes as Lego pushes ahead with plans to bolster its advertising presence in the U.S. and

exchange4media Staff Dec 1, 2001 9:12 AM

Castrol has consolidated its global creative and media business into WPP Group agencies Ogilvy & Mather Worldwide and MindShare Worldwide. No budget was disclosed.

exchange4media Staff Dec 1, 2001 9:12 AM

Reliance Infocom's broadband project is slated to be a low-key affair with the company deciding to roll out its broadband services in just seven cities in the first phase. Apart from the four metros, the other cities are Pune, Hyderabad and Bangalore.

exchange4media Staff Dec 1, 2001 9:11 AM

The FMCG sector has shown a negative growth of 4.9 per cent in October, compared to a drop of 3.6 per cent in September. The decline continues to be on account of negative growth in personal wash, detergent, toothpaste, beverages, packet tea and milk food,

exchange4media Staff Dec 1, 2001 9:10 AM

Timex has decided to increase its advertising budget by 30 per cent this year. The advertising expenditure for Timex this year is Rs 11 crore. With its concentration now on the Rs 1,000 to Rs 5,000 bracket, Timex will now be looking to promote the brand th

exchange4media Staff Dec 1, 2001 9:09 AM

BBC plans to reintroduce the 10 p.m. slot for Indian programming beginning of 2002. Programmes like Mastermind, which is in its fourth season, will be retelecast from next year.

exchange4media Staff Dec 1, 2001 9:08 AM

Wisden and Timex have joined hands to develop a cricket analysis programme named Wisden 20:20. The programme will be aired exclusively on Doordarshan. Set to go on air during the India-England test match beginning on December 3, the show will be aired twic

exchange4media Staff Dec 1, 2001 9:07 AM

Radio Today is looking for an equity investor to part fund its FM radio ventures in Delhi, Mumbai and Kolkata. The company has appointed ANZ Investment Bank as advisor to look after the deal.

exchange4media Staff Dec 1, 2001 9:06 AM