Date-wise News

International news agency service Reuters has awarded a global branding assignment to M&C Saatchi and Interbrand, both London-based. The business -- aimed at bolstering Reuters' profile -- is initially on a short-term basis but is likely to be extended.

exchange4media Staff Nov 24, 2001 9:46 AM

Mobile phone giant Vodafone is in talks with agency networks about appointing a new global shop to aid the rebranding of its international operations. Vodafone currently spends around £580m worldwide on advertising its mobile telecom business, using more t

exchange4media Staff Nov 24, 2001 9:45 AM

Bajaj Auto Ltd (BAL) launched the Pulsar, which is the first bike to have been developed indigenously by the company. Pulsar has been launched in three variants. The top 180 cc model is priced at Rs 53,896, the 150 cc model with disc brake and electric sta

exchange4media Staff Nov 24, 2001 9:45 AM

Titan Industries plans to aggressively approach the rural and semi-urban markets in India by creating a separate image for its low-priced Sonata brand. The company has opened its first showroom in Bhopal and nine more showrooms are to be opened across the

exchange4media Staff Nov 24, 2001 9:44 AM

Coca-Cola India plans to expand its portfolio of non-alcoholic commercial beverages by getting into tea and coffee businesses. While the plans for the expansion are still on the drawing board, Coca-Cola is targetting to enter the new business by the end of

exchange4media Staff Nov 24, 2001 9:43 AM

After the success of the reality show Hospital, which was aired as a 13-episode serial, BBC Worldwide is lining up array of reality shows for its Indian viewers.

exchange4media Staff Nov 24, 2001 9:42 AM

Mahanagar Telephone Nigam plans to enter the cable television business along with the government-owned broadcaster. MTNL, a provider of fixed-line, cellular and internet access services in Bombay and New Delhi -- could meet customers' needs of entertainmen

exchange4media Staff Nov 24, 2001 9:42 AM

According to a study done by Goldman Sachs and Kotak Securities, Star could be the major gainer in direct-to-home (DTH) services in the country. The survey estimated that STAR Sports and ESPN could easily receive Rs 25 per subscribers per month each from p

exchange4media Staff Nov 24, 2001 9:41 AM