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Date-wise News

International: FCB wins $70 million Boeing account

International: FCB wins $70 million Boeing account?blur=25

Boeing Co. this morning awarded its $70 million global account to Interpublic Group of Cos.' Foote, Cone & Belding, Chicago, after a four-month review. FCB beat Omnicoms Group'BBDO Worldwide and WPP Group's J. Walter Thompson, both Chicago to gain this ac

exchange4media Staff Nov 9, 2001 8:52 AM

International: Web advertising as effective as TV advertising

International: Web advertising as effective as TV advertising?blur=25

According to the survey commissioned by Direct Marketing Association of Singapore (DMAS), Internet advertising is almost as effective as television in stimulating consumer spending. According to the findings, about 12 percent of the consumers here bought s

exchange4media Staff Nov 9, 2001 8:51 AM

Sansui eyes Rs 600 crore turnover

Sansui eyes Rs 600 crore turnover?blur=25

Sansui India is targeting a sales of 5 lakh colour television sets (CTVs) and a turnover of Rs 600 crore during the current financial year against sales of 3.90 lakh CTVs and turnover of Rs 460 crore achieved last year. This would translate into a 30 per c

exchange4media Staff Nov 9, 2001 8:51 AM

Philips CTV market share up to 4.8 per cent

Philips CTV market share up to 4.8 per cent?blur=25

As per survey conducted by ORG, Philips India (PIL) is likely to end financial year 2001 with a marginal increase in the competitive colour television (CTV) segment. The company's market share has gone up from 4 per cent (unit wise) to 4.8 per cent at the

exchange4media Staff Nov 9, 2001 8:50 AM

Convergence Bill 2001 has few takers

Convergence Bill 2001 has few takers?blur=25

Initial depositions before the Parliamentary Standing committee on IT, headed by Somnath Chatterjee, suggest that there are few takers for the Communication Convergence Bill 2001 in its present form.

exchange4media Staff Nov 9, 2001 8:49 AM

ETC & JVC to form Entertainment Cinema Network

ETC & JVC to form Entertainment Cinema Network?blur=25

ETC & Victor Company of Japan (JVC) have joined forces to form Entertainment Cinema Network (I), a venture that will provide conditional access to film via satellite to cinema halls in India. Digi-cinema is the first venture of its kind that promises a com

exchange4media Staff Nov 9, 2001 8:49 AM

Mudra decides to shuts down market research division

Mudra decides to shuts down market research division?blur=25

Mudra Communications has decided to shut down its 17-year-old market research (MR) arm. Mudra had earlier changed the name of its MR arm from SAMIR (Scientific Analysers of Market Information and Research) to Indian Consumer Research Group (ICRG) in 1996 a

exchange4media Staff Nov 9, 2001 8:48 AM