Date-wise News

In an effort to get passengers back in the air, the US aircraft major, Boeing plans to launch a media campaign next week. The campaign's message, which is to be advertised through the major television channels, newspapers and magazines, is to emphasise on

exchange4media Staff Nov 8, 2001 7:42 AM

Percept Advertising has won an Rs 40 crore business of Bharti Cellular's pre-paid cash card Magic, its 50:50 joint venture with Carat, Carat-Integra, has won the media buying business of Airtel. By moving the Airtel media business, the Bharti group has con

exchange4media Staff Nov 8, 2001 7:41 AM

In a national relaunch, Hindustan Lever Limited (HLL) is rolling out its skin care brand 'Lakme Maximum Moisturiser' with value additions. Strapped with the adline 'For irresistibly smooth skin', the new avatar of Lakme Maximum Moisturiser has been rolled

exchange4media Staff Nov 8, 2001 7:41 AM

The entertainment industry plans to put in place a legal entity -- jointly owned by the industry -- to fight piracy. Expected to be up and running by early next year, the company would be run on a no-profit basis. It would represent the interests of variou

exchange4media Staff Nov 8, 2001 7:40 AM

Information & Broadcasting minister Sushma Swaraj at the State I&B Minister Meet organised by the Federation of Indian Chambers of Commerce and Industry (FICCI) said that the entertainment tax could be limited to 50-60 per cent. The Centre can only propose

exchange4media Staff Nov 8, 2001 7:39 AM

Two-tier uniform taxation formula that would help the government cover the 33 million cable subscriber base, a ban on the video channel of cable operators, and an anti-video piracy cell are to be debated at the state information ministers conference today

exchange4media Staff Nov 8, 2001 7:39 AM

Two months after launching 26 new programmes, Zee continues to trail in the third position, behind Star TV and Sony. As per the TAM ratings for the week ended October 27, 2001, Zee has lost the maximum audience this week with its channel share dropping fro

exchange4media Staff Nov 8, 2001 7:38 AM

B4U Television Network plans to takeover its UK-based parent LMB Holdings ahead of its proposed initial public offering (IPO) next year. The reverse merger will lead to the integration of B4U's worldwide operations with the Indian company. The company has

exchange4media Staff Nov 8, 2001 7:37 AM