Date-wise News

OutThere Adventurers is proposing to redefine the way adventure sports is operated in the country. Beyond being mere operators organising weekend trips between friends and acquaintances OutThere offers adventure opportunities in white water rafting, kayaki

exchange4media Staff Oct 20, 2001 9:53 AM

Inalsa is expanding its product portfolio to cover all categories of kitchen appliances, has positioned itself as a complete kitchen appliance brand and is all out to woo the Indian housewife with a slew of new product launches.

exchange4media Staff Oct 20, 2001 9:47 AM

The World Gold Council (WGC) has launched an international communications and branding campaign with the baseline `Glow with gold', designed to make the metal more contemporary and fashionable. The campaign, which was launched in the US, UK and Italy in Au

exchange4media Staff Oct 20, 2001 9:45 AM

National Geographic will air its new programme ‘Pub Guide to the Universe’. Participants will include scientists, astronauts and astronomers. Topics intended to fuel the imagination including sports that astronauts can play on a different planet, the possi

exchange4media Staff Oct 20, 2001 9:42 AM

WSG Nimbus plans to sue Board of Control for Cricket in Sri Lanka (BCCSL) for termination of its three-year television, radio and sponsorship deal. The combine is filing a notice with the Singapore International Arbitration Centre (SIAC) and will also be

exchange4media Staff Oct 20, 2001 9:41 AM

Mid-Day Multimedia Limited (MML) is setting up a separate division for its television business. The operations are expected to begin by the end of this year. The company's board of directors has approved the MoU for a strategic alliance with Zee News. As p

exchange4media Staff Oct 20, 2001 9:40 AM

There's a fine line between family-oriented films and "for-all-ages" films. Both labels are often a red flag as often as a drawing card to TV viewers. For Hallmark, "for-all-ages" films have consistently drawn high ratings - with their appeal factor attrac

exchange4media Staff Oct 20, 2001 9:38 AM