Date-wise News

Stayfree and WeddingSutra.com has tied up to provide tailor made advice on feminine hygiene to brides-to-be. As part of this tie-up, WeddingSutra.com has created a special area called “Stayfree Bride”. The visitors to this section can get personalised advi

exchange4media Staff Sep 28, 2001 7:53 AM

Procter & Gamble Home Products (P&G) has finally unveiled the mystery of the five bald women in a ‘We want a change’ campaign with the relaunch of the Pantene Pro-V range of shampoos in India. The move is aimed at providing hair solutions rather than hair

exchange4media Staff Sep 28, 2001 7:52 AM

In a bid to help media planners and advertisers across the country, Media Reach Research Ltd, a group company of Update Advertising, has launched OTS-UPDATE. OTS-UPDATE is a monthly study which is devised to monitor 140 channels’ penetration across 254 tow

exchange4media Staff Sep 28, 2001 7:51 AM

The TV coverage of the terrorist attack on the US and its aftermath would not have been half as exciting, had it not been for the state-of-the-art technology. Channels such as CNN and BBC, which have been giving live reports from wherever their corresponde

exchange4media Staff Sep 28, 2001 7:51 AM

B4U entertainment channel will be relaunched from October 2 as a movie channel. It will be rechristened as B4U Movies. The channel is expected to go pay by January 2002, with a subscription price of Rs 6.50 per household. The channel will be encrypted by N

exchange4media Staff Sep 28, 2001 7:50 AM