Date-wise News

The Internet measurement and research firm Jupiter is rolling out a product that measures activity on individual sites, an area of online usage research once considered more or less off-limits to companies that measured traffic throughout the Web.

exchange4media Staff Sep 25, 2001 7:23 AM

PepsiCo has consolidated nearly $350 million in advertising at Omnicom Group. Brands included in the consolidation are Gatorade, Tropicana, Aquafina and Quaker brands, which were handled by FCB Worldwide's New York and Chicago offices. A shift had been exp

exchange4media Staff Sep 25, 2001 7:22 AM

Leading music channel etc is expanding its business by tying up with music companies to market their albums in return for royalty payment and access to their content. The channel has already tied up with RPG-owned Saregama HMV and is close to inking a deal

exchange4media Staff Sep 25, 2001 7:22 AM

With lifting of sanction by US on India the uncertainty over the Subhash Chandra-promoted Agrani Satellite Services Ltd (ASSL) project seems to be over. The firm was in the process of seeking a project-specific waiver of the US sanctions for its Rs 1,150-c

exchange4media Staff Sep 25, 2001 7:21 AM

The entertainment company of RPG Enterprise, Saregama India plans to begin production of television software shortly. At present Saregama has a small presence in TV software with its only Tamil serial on the air for the past 10 weeks on Sun TV.

exchange4media Staff Sep 25, 2001 7:20 AM

According to industry sources radio’s share in the total advertising budgets of companies is likely to grow from 2 per cent to 5 per cent in the next three years with expected growth rate of about 10-12 per cent every year. In fact, the fortune of radio ad

exchange4media Staff Sep 25, 2001 7:17 AM

In the wake of the terrorist attacks in the US, leading media buying agencies are now charting out new plans with an emphasis on major news channels such as Aaj Tak, Star News and Zee news. The rationale behind the shift in focus is the growing viewership

exchange4media Staff Sep 25, 2001 7:16 AM