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Date-wise News

LG eyes rural markets

LG eyes rural markets?blur=25

Having grabbed a leading position in the urban markets for consumer electronics, LG Electronics India has now set its eyes on the rural markets. As part of its strategy, the company has prepared a detailed aggressive marketing plan for tapping the rural ma

exchange4media Staff Sep 24, 2001 10:10 AM

Radio City to launch its radio station in Lucknow

Radio City to launch its radio station in Lucknow?blur=25

Radio City is expected to launch its radio station in Lucknow in the first week of December this year. This will be Star’s second radio station in the country, the first being Bangalore. Star also plans to launch stations in Mumbai and Delhi, subject to ob

exchange4media Staff Sep 24, 2001 10:08 AM

Asianet enters into filmmaking

Asianet enters into filmmaking?blur=25

The Kerala-based Asianet Satellite Communications Ltd., has entered into filmmaking and video technology. It has floated a film production wing, Asianet Productions, that will embark on projects and will co-promote ventures. Asianet also intends launching

exchange4media Staff Sep 24, 2001 10:05 AM

etc enters into strategic tie up with Saregama HMV

etc enters into strategic tie up with Saregama HMV?blur=25

etc has signed a strategic deal with music company Saregama HMV. Under this agreement, Saregama HMV and etc will jointly present various albums. etc will provide the on air promotional platform for the albums, while Saregama HMV will provide content from i

exchange4media Staff Sep 24, 2001 9:56 AM

Geographical limits to be erased by WorldSpace DTH radio

Geographical limits to be erased by WorldSpace DTH radio?blur=25

The US-based WorldSpace Corporation has brought into India unique audio systems which allow satellites to broadcast directly to small, portable audio receivers (direct-to-home) and can be carried anywhere. WorldSpace has already tied up with Asianet throug

exchange4media Staff Sep 24, 2001 9:55 AM

Private FM players to share AIR resources

Private FM players to share AIR resources?blur=25

Private FM radio licensees in metros are willing to share the All India Radio (AIR) resources for setting up their respective operations. The FM players arrived at a consensus after discussion on the modalities of resources sharing with AIR. Among other th

exchange4media Staff Sep 24, 2001 9:47 AM

Star to unveil new-look Vijay TV from October 1

Star to unveil new-look Vijay TV from October 1?blur=25

Star India will unveil the new look Vijay TV from October 1. The channel is expected to have a complete revamp, beginning with a new Star-like logo, with a host of software houses scheduled to produce programmes. Star is putting together an ad campaign for

exchange4media Staff Sep 24, 2001 9:46 AM

‘America Under Attack’: News Channels find yet another viewership driver.exchange4media analysis of TAM viewership data – I

‘America Under Attack’: News Channels find yet another viewership driver.<br>exchange4media analysis of TAM viewership data – I?blur=25

As planes hit the World Trade towers, news channels found shocking images that would keeps audiences glued to their TV sets. Between 6 PM and 12 Midnight on 11 September, the reach of ‘news-channels’ (for list, refer full story) zoomed to 26.4%( gain of o

exchange4media Staff Sep 24, 2001 9:43 AM