Date-wise News

PepsiCo India has replaced its arch rival Coca-Cola India as the beverage partner of the UK-based fast food chain of restaurants Wimpy in India. Globally, Pepsi has a tie-up with some of the leading players including Pizza Hut and KFC owned by Tricon Resta

exchange4media Staff Sep 21, 2001 7:11 AM

CNBC’s coverage of Monday’s US stock market re-opening generated the network’s second-highest viewership ever, averaging 5,30,000 homes with a 0.7 rating for its 5 am to 8 p.m. slot. BBC, on the other hand, estimates that an additional 300 million viewers

exchange4media Staff Sep 21, 2001 7:03 AM

The Reserve Bank of India (RBI) decision to allow foreign institutional investor (FII) investments in Indian companies beyond 24 per cent up to the sectoral statutory ceiling is being well received in the broadcasting industry.

exchange4media Staff Sep 21, 2001 7:02 AM

DD Metro has managed raise advertising revenue of Rs 1.5 crore over the last fortnight in the 7-10 p.m. slot. The channel had decided to market the time band on its own after it was vacated by Channel 9. Hindustan Lever, Colgate and Procter & Gamble are am

exchange4media Staff Sep 21, 2001 7:02 AM

According to a dipstick survey carried by Lintas Lowe and Partners, the launch of Star’s FM channel, Radio City has managed to increase radio listeners in Bangalore by almost 50 per cent. According to the study 83 per cent of the listeners listen in the mo

exchange4media Staff Sep 21, 2001 7:01 AM

The Indian Broadcasting Foundation (IBF) has lifted the embargo on Hindustan Thompson Associates (HTA), Fulcrum and McCann Erickson after receiving payments due to them from the three leading agencies. The decision was taken by the joint committee of the I

exchange4media Staff Sep 21, 2001 7:00 AM

Discovery Channel and BBC have co-produced a special programme titled – Behind The Terror: Understanding The Enemy. The special programme will be aired in India today between 9 to 11 p.m. on the Discovery Channel, and would be free from any commercials. T

exchange4media Staff Sep 21, 2001 6:58 AM