`Date-wise News`

BPL plans marketing offensive to retain its position

BPL has chalked out a marketing, distribution and retail strategy for its home appliances business. All future launches in the home appliances market will be through the company’s joint venture company with Sanyo.

exchange4media Staff Sep 17, 2001 7:34 AM

LG, Samsung captures top two slots in microwave market

LG and Samsung have captured the top two positions in the Indian microwave market, ousting Indian consumer durables major BPL from the top slot. LG has grabbed the No. 1 slot with a marketshare of 22 per cent while Samsung has moved into the No. 2 position

exchange4media Staff Sep 17, 2001 7:33 AM

News channels enhancing their image through coverage

With more and more people glued to the news channels, watching the aftermath of the tragedy in New York, in an unprecedented move almost all the news channels opted to omit advertising break altogether. The strategy of news channels during the coverage of

exchange4media Staff Sep 17, 2001 7:32 AM

Creative Eye acquires two software entities

Creative Eye has acquired two software entities -- Sanush Films, promoted by Vijay Ghope, and Kirti Films, promoted by Siddhartha Nagar. As per the agreement, Sanush Films will produce programmes exclusively for Creative Eye and Creative Eye would provide

exchange4media Staff Sep 17, 2001 7:31 AM

Jasubhai Digital Media to launch Information Week by October

Jasubhai Digital Media (JDM), is all set to launch 'Information Week', one of the leading global magazines on technology in India by October. The launch of 'Information Week' is part of the company's effort to strategically position its business portfolio

exchange4media Staff Sep 17, 2001 7:30 AM

Below-the-line industry growing at 100%: Arthur Andersen-FICCI study

According to the figures collected by Arthur Andersen and FICCI, below-the-line advertising is fast catching up with the mass media. The growth rate of mass-media has been stagnating between 5-10 per cent annum, whereas below-the-line (BLT) advertising is

exchange4media Staff Sep 17, 2001 7:29 AM

Zee News, CNN to share content

Zee News is close to signing a deal with CNN for sharing content which would give it access to almost all the global stories on CNN, including news breaks, for airing on Zee News. As part of the agreement CNN too will have access to Zee News stories and wi

exchange4media Staff Sep 17, 2001 7:28 AM