Date-wise News

The Swiss luxury goods giant Richemont is down to four agencies in a review to consolidate its $20 million media buying and planning business in Asia/Pacific. The remaining participants include three incumbents, Interpublic Group of Cos.' Initiative Media,

exchange4media Staff Aug 27, 2001 7:36 AM

The DS Group-owned Ebony Retail Holdings, which runs the retail chain Ebony, has hired Mudra Advertising to handle the Ebony brand's advertising account. Mudra has been hired in place of RK Swamy/BBDO. The Ebony account was won by Mudra from a multi-agency

exchange4media Staff Aug 27, 2001 7:34 AM

According to a study done by Financial Express, most of the companies are trying hard to sell their products in competitive conditions. This is apparent from the rise in the ratio of advertisement expenses to sales for 240 major private sector companies (s

exchange4media Staff Aug 27, 2001 7:33 AM

Zee Telefilms made presentations on last Thursday, to some of the big media-entertainment conglomerates like Viacom, Vivendi Universal and AOL-Time Warner, who are reportedly interested in a stake in Zee. The process of negotiations and decision making is

exchange4media Staff Aug 27, 2001 7:32 AM

Creative Eye, is re-entering the production of soaps and social programmes in a big way. The company is in the process of producing two programmes, Tulsi Mere Aangan Ki and Kya Beti Paraya Dhan Hai. The company is also in talks with various satellite ch

exchange4media Staff Aug 27, 2001 7:31 AM

STAR Movies has entered into a three year agreement with CANAL+, the French movie production house to acquire exclusive pay-television broadcast rights of new films produced by StudioCanal France and Working Title Pictures. The deal also includes select fi

exchange4media Staff Aug 27, 2001 7:30 AM

DD World plans of becoming pay channel soon. In a move towards becoming a pay channel, DD World has floated a tender for setting up a distribution network in the UK and Europe. Depending on the response to the tender, Prasar Bharati will decide when to go

exchange4media Staff Aug 27, 2001 7:29 AM