Date-wise News

Nike Europe has pared down its advertising to a minimum in a new international campaign - Freestyle - via Wieden & Kennedy, Amsterdam. The TV and cinema ads eschew camera tricks or special effects, using merely a motionless camera and a simple black stage

exchange4media Staff Aug 24, 2001 8:40 AM

Standard Chartered Bank has served notice to its existing agencies Interpublic Group of Cos.' Foote Cone & Belding and Bcom3 Group's Leo Burnett Worldwide as part of a global alignment of its entire ad business with WPP Group's J. Walter Thompson Co with

exchange4media Staff Aug 24, 2001 8:38 AM

Bharat Petroleum Corporation Ltd. (BPCL) today launched its 'Pure for sure' campaign in eastern India in a bid to win over customers with an assurance on the quality and quantity of fuel and lubricants sold at its outlets. In the first phase, 98 petrol pum

exchange4media Staff Aug 24, 2001 8:37 AM

After getting FIPB’s approval of its investment plans, AOL is reworking on its India strategy to include acquisition of an Indian portal or an alliance as options to setting up a 100 per cent subsidiary.

exchange4media Staff Aug 24, 2001 8:36 AM

The primetime on television is going to become more interactive. Zee has lined up a one-hour short-story-based interactive show, Aap Jo Bolein Haan To Haan… Aap Jo Bolein Naa To Naa, starting August 27 and not to be left behind Star is also in the process

exchange4media Staff Aug 24, 2001 8:35 AM

Prasar Bharati has finally decided to showcase the ‘spirit of India’ by soft launching Indian traditional sports. Even as DD Sports will have an indigenous focus from now on, cricket will continue to be the channel-driver.

exchange4media Staff Aug 24, 2001 8:26 AM

Hindustan Times is entering into another tie-up with Deccan Herald for covering Appointment advertising market, with HT Careers in the lucrative Bangalore market. With this alliance, the Jobs advertisers now have a one stop comprehensive medium for attract

exchange4media Staff Aug 24, 2001 8:24 AM

In a bid to consolidate its brand, ESPN Star Sports is focusing on other sports like soccer and Formula 1. The high cost of acquiring cricket rights could be one of the reasons behind this shift, but ESPN-Star Sports managing director Manu Sawhney says tha

exchange4media Staff Aug 24, 2001 8:22 AM