Date-wise News

Oriflame India, a wholly-owned subsidiary of Sweden-based Oriflame International, is foraying into the lower and middle-end of the skincare market in India. The company plans to introduce ‘Swedish Care White’ range of skincare products under the ‘Oriflame’

exchange4media Staff Aug 20, 2001 9:36 AM

The National Geographic Channel will present a week long special television event called ‘Ballard: Detective of the Deep’ from August 20. The programmes in the series will include Secrets of the Titanic, Search for the Battleship Bismarck, Treasures of the

exchange4media Staff Aug 20, 2001 9:35 AM

Videsh Sanchar Nigam Ltd (VSNL) has called off talks for a possible alliance with three major portals, including Rediff.com and MSN.com, due to differences in terms and conditions. The decision to forge an alliance with a leading portal came in the wake of

exchange4media Staff Aug 20, 2001 9:34 AM

Prasar Bharati, for the first time, has decided to go for cross-channel promotion of its programmes and linking the continuance of a serial/entertainment programme to TV rating points (TRPs). These initiatives are aimed at making viewers aware of the progr

exchange4media Staff Aug 20, 2001 9:33 AM

All India Radio’s FM news channel would finally go on air in the first week of September at the four metros Delhi, Mumbai, Kolkatta and Chennai. To begin with, the channel will have around 35 per cent news content with the remaining being infotainment prog

exchange4media Staff Aug 20, 2001 9:28 AM

Doordarshan will be the sole broadcaster of the first Afro-Asian Games, to be held in New Delhi from November 3 to 11. Doordarshan bagged the right to telecast the games for Rs 2 crores. Even as the Afro-Asian Games Organising Committee was eyeing a much h

exchange4media Staff Aug 20, 2001 9:26 AM

To give competition a run for the advertising money, Amar Ujala and Hindustan (Hindi) alliance has offered a few cost-efficient packages. The most interesting one, according to exchange4media analysis based on NRS 2001 readership figures, appears to be UP

exchange4media Staff Aug 20, 2001 9:24 AM