Date-wise News

SSL International Plc, the world’s leading condom maker, has a new global marketing push by using humour to promote its Durex brand. Television and print ads starring men dressed in white sperm costumes have started to appear in Europe. The ad is expected

exchange4media Staff Jul 30, 2001 8:07 AM

The Bank of India (BoI) has extended a two-year $25 million bullet loan to Subhash Chandra-owned Delgrada Ltd. The loan was given by BoI’s Hong Kong branch last year at a 150 per cent margin. Delgrade had provided shares of Zee Telefilms (ZTL) as collatera

exchange4media Staff Jul 30, 2001 8:07 AM

Come 15th August and viewers will face a deluge of special programming. Quick off the block is etc Punjabi. ‘Monsoon Mania’, a musical event, will draw local crowd with the promise of raincoat and umbrella at the venue! The event will be televised on the I

exchange4media Staff Jul 30, 2001 8:04 AM

The Advertising Agencies Association of India (AAAI) is chalking out strategies to deal with the problem of non payment of dues to channels, newspapers and advertising agencies by the advertisers. AAAI plans to install a foolproof system whereby the agenci

exchange4media Staff Jul 30, 2001 8:02 AM

The joint working committee of the Indian Broadcasting Federation (IBF) and the Advertising Agencies Association of India (AAAI) is sending notices to nearly 40 advertising agencies which have defaulted on payments to various television channels. The defau

exchange4media Staff Jul 30, 2001 8:01 AM

August would see Zee and Sony, taking the war to STAR’s camp with slew of new programme initiatives. In the offing are a host of new interactive shows, daily soaps, serials and gameshows.

exchange4media Staff Jul 30, 2001 7:59 AM