Date-wise News

Coca-Cola Co. has decided to drop two of its four advertising agencies in Venezuela and concentrate its $15 million ad budget with McCann-Erickson Worldwide and Leo Burnett Worldwide. Having dropped J. Walter Thompson Co. and former Lintas agency, RobertoE

exchange4media Staff Jul 17, 2001 7:40 AM

Publicis/United Campaigns has been appointed by Nestle to handle the Maggi soup account in Russia, which McCann-Erickson Worldwide has held for six years. The assignment follows a pitch between McCann and Publicis.

exchange4media Staff Jul 17, 2001 7:39 AM

There was a time when most dotcoms managed to get huge revenues from banner ads. Not any more. Which is why dotcom firms are exploring innovative ways of garnering not just advertising revenue but revenue from services delivered online, which were hitherto

exchange4media Staff Jul 17, 2001 7:38 AM

G V Films Limited is planning to enter into the untapped Internet TV segment. The company has tied up with Ahmedabad based Top Cassettes Ltd., to provide requisite software programming and animation for streaming work.

exchange4media Staff Jul 17, 2001 7:37 AM

In an attempt at giving reality TV a new meaning, the crime serial based on real life, Zee Network’s ‘India’s Most Wanted’, is getting ready to look real. The show will cover actual raids by the police on the dens of criminals. The programme will also off

exchange4media Staff Jul 17, 2001 7:37 AM

STAR India has taken away the news programmes from Star World and transferred them to the 24-hour news channel Star News. The NDTV-produced prime time news at 9 p.m. had initially been taken off Star Plus.

exchange4media Staff Jul 17, 2001 7:35 AM

The latest quarterly report on media by Merrill Lynch forecasts that the Indian pay markets will grow from their estimated size of Rs 290 crores in 2001 to Rs 1830 crores by year 2006. According to the survey, this growth would come from increase in cable

exchange4media Staff Jul 17, 2001 7:34 AM