Date-wise News

WPP Group's J. Walter Thompson Co. has turned its Singapore office into a regional creative hub which "will work across all of our multinational clients including Unilever. JWT, Singapore will work with creative teams throughout Southeast Asia and, to a le

exchange4media Staff Jun 25, 2001 8:00 AM

Canton Railway Corp here has appointed WPP Group's J. Walter Thompson Co. and MindShare to handle advertising and media buying, respectively, following a four-way pitch. The two-year contract is worth nearly $6.5 million in billings through 2003. Previous

exchange4media Staff Jun 25, 2001 8:00 AM

In a strategic move, McDonald’s India and instant imaging major Polaroid India have joined hands for a unique joint promotion. Aimed at creating awareness about Polaroid, and simultaneously increase traffic into McDonald’s outlets, the promotions will be c

exchange4media Staff Jun 25, 2001 7:59 AM

Hindustan Lever (HLL) has decided to extend its ice cream brand, Max, to sugar-boiled confectionery. The nascent confectionery business will be HLL's new growth engine. Hit by sluggish sales, HLL had recently announced that it would enter potential new b

exchange4media Staff Jun 25, 2001 7:58 AM

VSNL has appointed advertising and public relations agency Sobhagya to develop a communication strategy to address the concerns of VSNL management, shareholders, interested bidders and employees in wake of the disinvestment of VSNL.

exchange4media Staff Jun 25, 2001 7:57 AM

The Business India group, faced with a severe cash crunch, is expected to undergo a major re-organisation, to tide over the crisis. The proposed revamp, formulated with the assistance of Infrastructure Leasing & Financial Services (IL&FS), envisages the fo

exchange4media Staff Jun 25, 2001 7:57 AM

STAR network’s revenue will total around Rs 650 crores in the financial year ending June 30, 2001.The revenue subscription will be around Rs 140 crores. The advertising earnings are expected to be in the region of Rs 420 crores. STAR has also increased its

exchange4media Staff Jun 25, 2001 7:56 AM

Prasar Bharati has invited bids from experienced agencies for interacting with cable operators in 27 cities to ensure proper distribution of Doordarshan channels. The agency will monitor and ensure proper distribution of DD channels by cable operators on t

exchange4media Staff Jun 25, 2001 7:55 AM