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Date-wise News

Anti-Tobacco campaign wins media grand prix

Anti-Tobacco campaign wins media grand prix?blur=25

The U.S. won its first Grand Prix of this year's International Advertising Festival on Wednesday when Crispin Porter & Bogusky, Miami, picked up the Media Lions' top award for the Florida Anti-Tobacco Pilot Program. The 'Secrets of a Tobacco Executive'

exchange4media Staff Jun 21, 2001 8:59 AM

Ad agencies shift focus to healthcare communication

Ad agencies shift focus to healthcare communication?blur=25

Health care seems to be the buzzword in the Rs 8,000 crore Indian advertising industry. After the setback it received with the fall in advertising from Internet companies last year, leading agencies are now shifting focus towards another key growth sector

exchange4media Staff Jun 21, 2001 8:57 AM

Discovery Channel to air Alien Invasion in July

Discovery Channel to air Alien Invasion in July?blur=25

This July, the Discovery Channel takes an intriguing look at the world of alien encounters, out-of-body experiences and extraterrestrial communication with ‘ALIEN INVASION.’ The programme will be aired from Monday, July 23 through Wednesday, July 25 from

exchange4media Staff Jun 21, 2001 8:55 AM

HBO expects to break even by 2004

HBO expects to break even by 2004?blur=25

HBO India, backed by strong advertisement sales is expected to break even by 2004. At present 50 per cent of its revenue comes from ad sales. In a bid to improve its penetration, the channel is also looking at new programming.

exchange4media Staff Jun 21, 2001 8:54 AM

Zee’s new gameshow ‘Baazi Zee ki’ put on hold

Zee’s new gameshow ‘Baazi Zee ki’ put on hold?blur=25

Zee has put on hold its new gameshow Baazi Zee Ki. Zee has invested around Rs 90 lakhs on this game show, which was meant to replace the ill-fated Sawal Dus Crore Ka. Zee Network broadcasting chief executive officer, Sandeep Goyal is expected to make a fi

exchange4media Staff Jun 21, 2001 8:52 AM