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Date-wise News

AT&T Wireless narrows review to three agencies?blur=25

The review for AT&T Corp.'s estimated $400 million AT&T Wireless account has narrowed to three agencies. Review consultant MagiKbox, Cos Cob, Conn., said Publicis Groupe's Fallon, Minneapolis, was cut from the list of finalists. The remaining agencies were

exchange4media Staff Jun 20, 2001 9:56 AM

O&M to hold 2.94% stake in More Group?blur=25

Ogilvy and Mather Ltd. (O&M)'s stake in Mumbai-based More Group India Ltd. -- known for promoting specialised outdoor communications under the brandname ADSHEL -- is falling to 2.9% following a fresh preferential allotment to Clear Channel Pacific Pte Ltd.

exchange4media Staff Jun 20, 2001 9:55 AM

Coke chalks out marketing strategy for Schweppes brands?blur=25

Coca-Cola has chalked out a major promotional plan to push the Cadbury Schweppes brands -- Sport Cola, Crush (orange), Canada Dry (clear lemon), Cadbury Schweppes Soda, Schweppes Tonic Water and Schweppes Lemon (bitter). In order to sort out the problem of

exchange4media Staff Jun 20, 2001 9:53 AM

Mid-Day flooded with entries for ‘The Brief Media Awards 2001’?blur=25

The Mid-Day Multimedia Group has till now received 630 entries for ‘The Brief Media Awards 2001’. The Mid-Day Group has set up media awards for journalists called ‘The Brief Media Awards 2001’. The last date for sending entries for the awards is June 25. T

exchange4media Staff Jun 20, 2001 9:51 AM

Star confuses viewers, operators with decoder boxes offer?blur=25

STAR TV has left cable operators and viewers confused with an advertisement offering decoder boxes that will enable viewers to access its STAR Plus channel. The advertisement, which highlights the popularity of the STAR Plus channel, has appeared in local

exchange4media Staff Jun 20, 2001 7:13 AM

Bollywood appoints Hathway & Datacom to monitor Bengal cable TV control rooms?blur=25

Leading Bollywood producers and distributors have appointed Mumbai-based Hathway Cable & Datacom to monitor control rooms of cable operators in West Bengal so that pirated versions of the latest releases are not shown on the cable channels. The Cable opera

exchange4media Staff Jun 20, 2001 7:12 AM

Entertainment and media industry to touch $1.2 trillion by 2005: PwC Study?blur=25

Buoyed by the growing importance of the Internet as a distribution medium, and overcoming the global economic slowdown, the entertainment and media industry will grow at a 7.2 per cent compound annual rate to reach $1.2 trillion mark by 2005, says a Pricew

exchange4media Staff Jun 20, 2001 7:11 AM

Prasar Bharati removes reserve price for Metro slots, calls for fresh bid?blur=25

Prasar Bharati has decided to call for fresh bids, without a reserve price for Doordarshan (DD) Metro time slots. This is expected to lower the price of the slots to some extent. At a meeting with the Prasar Bharati CEO, Mr. Anil Baijal, the bidding commit

exchange4media Staff Jun 20, 2001 7:09 AM