Date-wise News

Trust Hindustan Lever Limited to do something different. It has launched a mega promotion to popularise tea drinking in the country. A coupon packed inside a 250 gm pack of Lipton Tazaa tea will entitle the lucky buyer to a 60-seconds run inside the Tanish

exchange4media Staff Jun 12, 2001 2:33 PM

Viacom Inc plans to use its MTV Networks unit as the foundation of its global strategy, with focus on emerging markets in China, India and Brazil. MTV, which reaches 340 million homes worldwide, is growing very fast in Asia, reaching nearly 130 million hom

exchange4media Staff Jun 12, 2001 8:25 AM

Discovery Networks Latin America/Iberia has selected Omnicom Group's BBDO Worldwide, Miami, to handle regional advertising for its six pan-regional pay-TV networks: Discovery Channel, People + Arts, Animal Planet, Discovery Kids, Discovery Health and Disco

exchange4media Staff Jun 12, 2001 8:24 AM

Doordarshan is all set to go digital soon. Joining Delhi in digital domain will be Mumbai, Chennai and Kolkatta. The digital terrestrial transmission (DTT) is at experimental stages.

exchange4media Staff Jun 12, 2001 8:23 AM

Mr. Pradeep Iyengar, who was heading Presto, the division of Fulcrum for press advertising, has put in his paper on Monday. According to informed sources, Iyengar will be joining Tata Services. In the absence of Iyengar, Avinash Pillai and Himanshu would h

exchange4media Staff Jun 12, 2001 8:22 AM

To handle conflicting business accounts, Mudra Communication Limited has set up a second agency called Infinity. According to sources, the agency has been set up to handle the Rs 27 crore Philips consumer electronics business. Mudra already handles the com

exchange4media Staff Jun 12, 2001 8:21 AM

The US-based TechTV, a 24-hour cable and satellite channel which provides technology news, information and entertainment, is planning to enter India through TechTV India channel. TechTV is owned by Microsoft co-founder Paul Allen’s company, Vulcan Ventures

exchange4media Staff Jun 12, 2001 8:20 AM

Prasar Bharati’s decision to auction the time slot of DD Metro for three years to private producers is all set to raise a controversy with experts saying that the move is in direct contravention of the recommendations of an expert committee set up by the

exchange4media Staff Jun 12, 2001 8:19 AM

Star Network, with its bouquet of seven channels, has decided to cease telecast on the Hinduja-run InCablenet in Mumbai for non-payment of subscription fee for the last three months. According to Star, Incablenet pays for less than 10 per cent of its subsc

exchange4media Staff Jun 12, 2001 8:18 AM