Date-wise News

The world's largest food and beverage company, Nestlé, launched a $30 million > (E35.2m) global advertising campaign for instant coffee brand Nescafé. Specifically targeting the 16-24-year age group, the campaign is based on discussions with some eight hu

exchange4media Staff Jun 9, 2001 9:30 AM

Microrosoft Corp., unveiled two deals under which cable TV operators in Mexico and Israel will start testing its interactive television system, extending the computer software giant's foray into TV markets. News of the two deals follows a similar announce

exchange4media Staff Jun 9, 2001 9:29 AM

In a bid to connect it with the youth, Coca-Cola India has launched an aggressive nationwide mobile promotion — Coke Mobile Promotions. Coca-Cola’s e-marketing partner, Hangama.com, has tied up with leading mobile service providers across the country to la

exchange4media Staff Jun 9, 2001 9:28 AM

Jasubhai Digital Media (JDM)plans to invest Rs 8 crore in new ventures, which include new IT magazines, foraying into IT-related events and brand building of the recently launched Digit and Smart Computing magazines. The two new magazines - Developer 2.0 a

exchange4media Staff Jun 9, 2001 9:27 AM

The Delhi High Court banned cable operators, their agents and franchisees from showing Lagaan and Gadar-Ek Prem Katha, on their networks. Both the films are scheduled to be released on June 15.

exchange4media Staff Jun 9, 2001 9:26 AM

Indian companies are planning to launch the desi version of the integrated receiver/decoders or set-top boxes. Presently the set-top boxes are imported from Hong Kong and Taiwan and cost as much as Rs 17,000-20,000. Companies like Videocon and Himachal Fut

exchange4media Staff Jun 9, 2001 9:25 AM

Zee TV will be making a comeback on WinCable network soon. An understanding to this effect is being ironed out by the arch-rivals Star and Zee and will be in place before Zee goes pay on June 11. Earlier when Zee TV was free to air, several pay channels fr

exchange4media Staff Jun 9, 2001 9:24 AM

Music Broadcast Private Limited (MBPL) plans to begin FM radio channel by the end of June. MBPL will be the first private player to begin FM radio operations in the country. The company has tied up with Star Group for providing content, advertising and mar

exchange4media Staff Jun 9, 2001 9:21 AM

The two wheeler industry saw some major action in the past two days, with two major companies TVS and Kinetic Group appointing Universal McCann and Madison respectively as their AOR. TVS account is worth between Rs 30 and Rs 40 crore whereas Kinetic accoun

exchange4media Staff Jun 9, 2001 9:19 AM