Date-wise News

In what is being touted as the biggest-ever sports broadcast sponsorship in the U.K., Coca-Cola Co. has announced it is investing more than $70 million in the next three years to sponsor the Premiership soccer highlights in the country's leading commercial

exchange4media Staff Jun 8, 2001 6:47 AM

In a strategic move, the Rs 225-crore Euro RSCG has merged its wholly owned subsidiary Euro RSCG Interactive with Web-money, to form a new venture called ‘Euro RSCG Sogo Network’. The objective behind this move is to beef up the agency’s interactive capabi

exchange4media Staff Jun 8, 2001 6:46 AM

With major channels becoming pay channel, the cable operators are left with no choice other than hike the monthly subscription rate by Rs 50 and Rs 75. In case the hike faces resistance from customers, operators say they will subscribe to select channels

exchange4media Staff Jun 8, 2001 6:45 AM

The Asia News Network Picture Service started on June 6, with member newspapers exchanging news photographs on a daily basis. During trials, the photograph exchange will be accessible only to members. After trials, the picture service will be made availabl

exchange4media Staff Jun 8, 2001 6:43 AM

CNN’s global advertising campaign will hit the Indian market on June 11. The print campaign is designed by Color Purple and reads as: “Your World changes every day. Get a ringside view.” CNN has launched the global ad campaign to focus on its core brand va

exchange4media Staff Jun 8, 2001 6:42 AM

The finance committee of Prasar Bharati is likely to clear a list of schemes with a special thrust on the three new states — Chhatisgarh, Jharkhand and Uttaranchal — for the annual plan 2001-2002. The focus is also on installing high-power transmitters at

exchange4media Staff Jun 8, 2001 6:41 AM