Date-wise News

STAR India has picked up a strategic stake in Indya.com, making it the official website for Kaun Banega Crorepati (KBC). STAR has already started displaying the official website address Kbc.indya.com during the gameshow. Star is counting on the fact that t

exchange4media Staff May 23, 2001 7:13 AM

The BCCI has announced that Trans World International (TWI) would sponsor the national cricket team for next three years. As per the new terms, TWI will pay Rs 1 crore per year for three years.

exchange4media Staff May 23, 2001 7:11 AM

CNBC India will air the first episode of ‘Storyboard’, a programme on advertising world, today. The show will revolve around issues relevant to the advertising industry.

exchange4media Staff May 23, 2001 7:09 AM

ESPN will telecast the European Cup championship match between Bayern Munich and Valencia CF on May 24.

exchange4media Staff May 23, 2001 7:07 AM

Within a fortnight, Yahoo! India plans to roll out a high-voltage television commercial (TVC) to promote its property ‘Search’. The 60-second TVC ‘thief commercial’ created by Ogilvy & Mather India highlights the merits of Yahoo! India’s search.

exchange4media Staff May 23, 2001 7:06 AM

CNBC India plans to strengthen its content on its evening time-band over the next one year. The channel is also trying to create two different programme genres during this period. It also plans to launch a technology show in about two months.

exchange4media Staff May 23, 2001 7:04 AM

The Prasar Bharati Board plans to give an 18-month extension to HFCL-Nine Broadcasting for the prime time 7p.m. to 10 p.m. slot in DD Metro, with the same financial consideration as applicable currently. The company will be given the option to extend the c

exchange4media Staff May 23, 2001 7:02 AM