Date-wise News

Hindustan Lever Ltd. (HLL) is understood to have made a whopping expenditure of close to Rs 8-9 crore on the new Fair & Lovely fairness soap within a month of its launch. This expense on advertising and promotion is exceptionally high for a product launch

exchange4media Staff May 21, 2001 7:31 AM

Last month, Chitralekha Group tied up with Maharashtra-centric Deshdoot Group of Publication, to distribute its magazine ‘Chitralekha Marathi’ along with the Sunday edition (April 22) of the newspapers free of cost its readers. Within three weeks the magaz

exchange4media Staff May 21, 2001 7:30 AM

Prasar Bharati, in association with the ministry of rural development, will be organising an interactive meet on rural development, from May 21 to 25, in New Delhi.

exchange4media Staff May 21, 2001 7:28 AM

WorldSpace, a direct-to-receiver satellite audio service, has developed a PC card version, with the help of which a PC can be converted into a WorldSpace set. The price of the PC card has not been fixed yet as the company is waiting for government classifi

exchange4media Staff May 21, 2001 7:27 AM

Zee Network’s former chief financial officer BR Jaju has quit. A key figure in formulating the company’s financial strategies and acquisitions during its expansion phase a couple of years back, Mr. Jaju was shifted from the finance department and was made

exchange4media Staff May 21, 2001 7:26 AM

UTV, which failed to make major breakthroughs in programming last year, is now making an all out efforts to make an impact in the prime-time slot. UTV is likely to have a daily and a weekly prime-time slot on Sony TV by October.

exchange4media Staff May 21, 2001 7:24 AM

For marketers who are constantly strategising to increase the consumer base for their products, brands and services are now targeting railway stations. Outlets at railway stations not only present an opportunity for business but also help in creating brand

exchange4media Staff May 21, 2001 7:23 AM

National Geographic Channel is all set to launch a new channel -- Adventure One, in India by the end of this year. The channel will be distributed locally by Star India. The new channel launch is part of Star India’s strategy to offer a wide variety of ch

exchange4media Staff May 21, 2001 7:22 AM