Date-wise News

Videocon International is planning to adopt the celebrity endorsement route to promote its new air conditioner product under Videocon, which will be rolled out very soon. The company is trying to rope in celebrity star Shah Rukh Khan to endorse Videocon’s

exchange4media Staff May 14, 2001 1:39 PM

Sony Entertainment Television (SET) appears to have clinched the worldwide distribution rights for the Aamir Khan-produced Lagaan. The deal also includes rights for DVDs (digital video discs) and satellite television. The deal for Lagaan comes soon after S

exchange4media Staff May 14, 2001 1:38 PM

STAR TV carried out a virtual backdoor takeover of UTV’s Tamil channel, Vijay TV, by taking control of programming, content, distribution and airtime sales. Formally, the channel will continue to be owned by UTV, but all crucial functions have been franchi

exchange4media Staff May 14, 2001 1:37 PM

Music Broadcast — the MittalSTAR alliance — will put India’s first privately owned FM radio station ‘Radio 1’, on air in Bangalore in June. The Bangalore FM launch will be followed by Lucknow soon afterwards. Meanwhile, Music Broadcast has sought permissi

exchange4media Staff May 14, 2001 12:49 PM

The Broadcasting industry has called for a single television rating system for the country. At present, AC Nielsen and ORG-MARG are the two agencies providing data on television ratings, popularly known as TAM and INTAM ratings, respectively. Many in the b

exchange4media Staff May 14, 2001 12:47 PM

Television broadcasters in India are likely to set up their own regulatory body based on the Hollywood model. This regulatory body will be known as ‘Broadcasting Standards Council’. A final decision on setting up this Council will be taken in the next boar

exchange4media Staff May 14, 2001 12:44 PM