Date-wise News

Madura Garments which owns big brands like Louis Philippe, Van Huesen, Elsee, Allen Solly, Peter England and Byford, has shown its willingness to change its media planning & buying agency from Mudra (Bangalore) to McCann. The informed sources have confirme

exchange4media Staff Apr 30, 2001 12:00 AM

According to informed sources Mr. Param Saikia the former branch head of EURORSCG Bangalore is most likely to join Tehelka.com. He has worked with HTA Delhi and for a shorter period with Mudra. Before joining EURORSCG he worked with McCann where he was han

exchange4media Staff Apr 30, 2001 12:00 AM

The Information and Broadcasting Minister, Ms Sushma Swaraj will take the matter of temporary FM stations at a meeting on May 1. The minister is expected to hold this meeting with top I&B officials. Among other things, the scheduled meeting should be able

exchange4media Staff Apr 30, 2001 12:00 AM

Sony Entertainment Television has earned Rs 14 crore from the Hrithik Roshan show and also has lined up big movies and cricket to revamp Max. SET has also bought three-year rights for international cricket matches to be played in Sri Lanka from Nimbus.

exchange4media Staff Apr 30, 2001 12:00 AM

B4U Television Network (India) is planning to set up Rs 100 crore-film fund over the next one year. The company has initiated discussions with some financial institutions and foreign institutional investors.

exchange4media Staff Apr 30, 2001 12:00 AM

The recent inference drawn by Indian Readership Survey (IRS) interprets certain unexplored trends in consumption patterns and television viewer habits of the small town consumers, providing a rethink on the media-buying decisions for the planners of the ad

exchange4media Staff Apr 30, 2001 12:00 AM

According to the findings of consumer insight study conducted by McCann-Erickson’s global qualitative research brand, Pulse, villages are bustling like small towns with premium personal care brands. The study was conducted in 15 cities and small towns. The

exchange4media Staff Apr 30, 2001 12:00 AM

With 8,000 odd cyber cafes in the country projected to grow to 50,000 in the next three years large players like Tata Internet Services, Satyam Infoway, Dishnet DSL and Junction 96 are attempting to break the unorganized sector, which currently contro

exchange4media Staff Apr 30, 2001 12:00 AM