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Date-wise News

Zee restructures its tariff?blur=25

Zee Telefilms has undertaken a comprehensive restructuring of its tariff structure after taking a beating from rival Star on the advertisement revenue front in the last few months. As per its new rate card, Zee will offer approximately 35 per cent discou

exchange4media Staff Apr 10, 2001 12:00 AM

ESPN-Star acquire telecast rights for big-ticket sports?blur=25

ESPN-Star Sports combine has acquired the multi-year Asian broadcasting rights for ICC Knockouts and Cricket World Cup till 2007, telecasting rights of all foreign tours by the Indian Cricket team till 2004, C&S and syndication rights to leading tennis

exchange4media Staff Apr 10, 2001 12:00 AM

UTV to merge Tele Shopping Network?blur=25

United Television (UTV) has decided to merge Tele Shopping Network, its loss making telemarketing outfit, with itself. The proposed merger of TSN with UTV will also help the group fetch good valuation at the time of its initial public offering.

exchange4media Staff Apr 10, 2001 12:00 AM

Chappar Phaad Ke losing its appeal?blur=25

Sony Entertainment TV’s Govinda-hosted game show, Jeeto Chappar Phaad Ke (JCPK), seems to be losing its appeal, with its TV rating points (TRPs) falling drastically. According to a market survey conducted by AC Nielsen (TAM), in the week ended March 17,

exchange4media Staff Apr 10, 2001 12:00 AM

Scott Goodfellow sees good future for CNBC?blur=25

Mr. Scott Goodfellow, CEO of CNBC Asia-Pacific has always been bullish about the prospects of CNBC in India, along with the Asia-Pacific region. For him, CNBC India is special. So caught up is this CEO with the present focus areas of CNBC India, that he

exchange4media Staff Apr 10, 2001 12:00 AM

UTV converts language portals into broadband streaming platform?blur=25

Pressured by lack of revenue model for narrow band, UTV is converting its language portals into broadband streaming platform. The content team for these portals has been disbanded. Vijay TV will, in the new strategy, supply streaming content for UTV’s T

exchange4media Staff Apr 10, 2001 12:00 AM

Lux shampoo: New strategy to increase consumption?blur=25

HLL move to introduce the low-cost shampoo brand — Lux — in a 50 ml bottle at an introductory price of Rs 6 is to upgrade sachet users to Lux shampoo bottles. Thereby increasing the depth of consumption, both in terms of quantity used per wash occasion

exchange4media Staff Apr 10, 2001 12:00 AM