`Date-wise News`

Discovery Communications plans to launch Discovery Travel in India

Discovery Communications India, which runs popular edutainment channels like Discovery and Animal Planet, is thinking of introducing its travel channel this year. This is in line with the parent company’s strategy to introduce its entire stable of 15 Di

exchange4media Staff Apr 8, 2001 12:00 AM

HLL to phase out 2 toothpaste, 1 detergent brands

Hindustan Lever is phasing out a few of its toothpaste and detergent brands. The brands being removed from the shelves are toothpaste brands Close-Up Oxyfresh and Close-Up Renew and Revel, a washing machine powder.

exchange4media Staff Apr 8, 2001 12:00 AM

Hutch ad spend to be Rs 30-cr

Hutchison has given its national advertising mandate to a single agency, Ogilvy & Mather. Though numbers are being kept under wraps, the Hutchison account is envisaged in excess of Rs 30 crore and being billed as one of the biggest accounts in the India

exchange4media Staff Apr 8, 2001 12:00 AM

Titan plans increased spread via low-end launches, buyouts

Titan Industries plans to introduce low-priced watches to further penetrate into the rural market, and at the same time introduce its highest priced watch at the high end even as it is looking for acquisition of brands to expand its market base. Titan's

exchange4media Staff Apr 8, 2001 12:00 AM