Date-wise News

Media2india, a Microland Group company and a leading integrated online marketing communication solution company, has forged a strategic alliance with its rival — Mediaturf.com — the online media consultancy promoted by Euro RSCG and eVentures.

exchange4media Staff Apr 6, 2001 12:00 AM

Broadcast Worldwide, which runs the Tara (Television Aimed at Regional Audiences) group of regional channels, has scotched market rumours that it is up for sale. Rather, it claims it is in talks with several companies for alliances, which will bring in

exchange4media Staff Apr 6, 2001 12:00 AM

The Information and Broadcasting Ministry has made a draft to set up a Media Council, which will replace the existing Press Council. The I&B Ministry has also forwarded the draft to Law Ministry for vetting it. So far, the Press Council has been a watchdog

exchange4media Staff Apr 6, 2001 12:00 AM

The government has approved a Rs 430-crore special package for improvement of Doordarshan and All India Radio services in Jammu & Kashmir to be implemented in two years. Under the package, AIR will set up nine new relay stations and upgrade three existing

exchange4media Staff Apr 6, 2001 12:00 AM

Star Talk on the Star News channel will feature Shah Rukh Khan on April 8. The programme, to be telecast at 7.30 pm, will be hosted by Vir Sanghvi .

exchange4media Staff Apr 6, 2001 12:00 AM

Sahara TV has handed over its ad sales function to Buena Vista Television India. The deal is for a three-year period starting April this year. This will be for all programmes on the channel. Buena Vista will also handle advertising sales for any future

exchange4media Staff Apr 6, 2001 12:00 AM

Corporate houses can now own private audio channels on WorldSpace, a leading satellite major, through which the corporates can relay their programmes or market intelligence reports to their distributors or customers. WorldSpace has tied up with Catvisio

exchange4media Staff Apr 6, 2001 12:00 AM

In a bid to take on Pepsi’s “Maddy” Madhavan campaign, Coca Cola has signed up with leading Tamil actor Vijay, which incidentally is the first time that a Tamil actor has been signed up by Coke. Though Pepsi runs the Madhavan campaign nationally, Vijay ca

exchange4media Staff Apr 6, 2001 12:00 AM