Date-wise News

Zee Telefilms Ltd. is working at a true convergence plan, which envisages complete TV-to-print medium reach for advertisers. Come April, Zee News and the Asian Age newspaper will be sold together as part of a package deal to advertisers and media planne

exchange4media Staff Mar 31, 2001 12:00 AM

Discontent was the mood at the discussion on the regulatory framework for broadcasting at the FICCI meet on Friday. While Amit Baijal, CEO, Prasar Bharti highlighted the policy advancements in broadcasting he also accepted the fact that a lot of policie

exchange4media Staff Mar 31, 2001 12:00 AM

‘Frames 2001’ organised by Ficci brought in light the opportunities that exist in radio advertising. While radio in India covered 99 per cent of the population and 93 per cent of the geographical area, yet it attracted merely 2 per cent of the total ad

exchange4media Staff Mar 31, 2001 12:00 AM

HBO will premiere Bon Jovi: Crush on April 1 at 7 pm, with repeat telecast on April 6 at 3.30 pm and April 19 at 11.30 pm.

exchange4media Staff Mar 31, 2001 12:00 AM

Nine Gold and DD Metro will telecast a half-hour exclusive on the music of Lagaan on April 1 at 9 pm. The show, titled The Spirit of Lagaan – A Blockbuster Special, will be aired in association with Sony Music.

exchange4media Staff Mar 31, 2001 12:00 AM

It was advantage Coke on the first day of hearing at the Delhi High Court on a case where Pepsi has alleged that its arch rival has committed disparagement and infringement of its copyright through its various advertisements. The court has refused to grant

exchange4media Staff Mar 31, 2001 12:00 AM