Date-wise News

Imagine watching the promos of Kaun Banega Crorepati and Jeeto Chappar Phad Ke on the same channel. Soon this is going to be a reality with the launch of Channel Guide, a dedicated information channel of all television programmes. Promoted by Rajesh Jai

exchange4media Staff Mar 30, 2001 12:00 AM

AXN plans to form and support an Indian team to participate in the Eco-Challenge for 2002-2003. AXN is due to telecast the fifth Eco-Challenge from April 2 to 6, 2001, between 8 and 9 pm.

exchange4media Staff Mar 30, 2001 12:00 AM

Animal Planet, a family-oriented 24-hour channel, will also be available in Hindi from April 2, 2001. The Hindi programmes will air as a half-hour block from Monday to Thursday, 2 pm to 2.30 pm, and as a one-hour block on Saturday and Sunday, from 12 no

exchange4media Staff Mar 30, 2001 12:00 AM

Zee Telefilms has claimed that it had aired the controversial Tehelka tapes on its channels from a journalistic standpoint, independent of any political or business leanings. Carrying forward its crusade against corruption, Zee has invited viewers to se

exchange4media Staff Mar 30, 2001 12:00 AM

Zee news on admitted it has been `complacent' about increasing competition from TV Today Network promoted channel Aaj Tak and said it was in the midst of chalking out a comprehensive strategy to maintain its lead in news programming.

exchange4media Staff Mar 30, 2001 12:00 AM

Agencyfaqs.com has launched a ‘qualitative media selection model’ called Brandfit. Brandfit will aid media planners to arrive at a media choice on the basis of the editorial fit between their brands and the media vehicle to be used for maximum mileage.

exchange4media Staff Mar 30, 2001 12:00 AM

Electrolux India Limited has hired the services of O&M Rural to undertake a specific experimentation exercise to create awareness for its Kelvinator brand in rural market. To begin with the company has identified three rural zones each in Punjab and Utt

exchange4media Staff Mar 30, 2001 12:00 AM

The Advertising Club Bombay on Thursday kicked off its much-hyped India Advertising Festival, Synergy 2001, at the Nehru Centre Auditorium in Mumbai. Inaugurating the festival, Advertising Club (Bombay) president Mr. Kaushik Roy said that Synergy 2001 woul

exchange4media Staff Mar 30, 2001 12:00 AM