Date-wise News

With radio FM plans having gone haywire due to regulatory policies, BPLInnovision’s 100 per cent subsidiary - Indigo Radio launched two new radio channels - a satellite radio service on Worldspace and an Internet FM service - aimed at tapping the youn

exchange4media Staff Mar 28, 2001 12:00 AM

Star Gold, the 24-hour Hindi movie channel from Star India, is planning to launch a portal to elicit viewer participation. Once DTH is through, Star Gold plans to launch another Hindi movie channel. The rationale behind the Website is to help viewers to

exchange4media Staff Mar 28, 2001 12:00 AM

Aakash, a 24-hour Bengali satellite television channel from Sky-B Bangla Pvt. Ltd., will be launched shortly. Aakash, unlike other Bengali channels, will be produced locally. This is expected to make it different from other Bengali channels. It promises

exchange4media Staff Mar 28, 2001 12:00 AM

Reality seems to have struck the satellite TV channels after a boom year in 2000. That year saw a launch of more than 20 channels, pushing the total count for Indian channels to 70 plus. Some of them are now clearly finding the going tough. This is evid

exchange4media Staff Mar 28, 2001 12:00 AM

Mudra DDB is setting up its local media AOR (Agency of Record) called OMS, or Optimum Media Solutions, to handle Rs 150-crore worth of media-only business, or clients who don’t repose their creative business with the agency. OMS is in talks with global me

exchange4media Staff Mar 28, 2001 12:00 AM

Global satellite major Europestar plans to enter the direct-to-home (DTH) sector in the country by picking up below 20 per cent stake in an upcoming DTH venture, for which it has begun talks with players like Zee, Videsh Sanchar Nigam Ltd. (VSNL) and B4U.

exchange4media Staff Mar 28, 2001 12:00 AM

If you're thinking of bidding goodbye to the neighbourhood cable operator once Direct-to-Home (DTH) broadcasting service is in place, think again. Cable operators are now eyeing a larger slice of the DTH pie. The new mantra: DTH is not a threat, but an op

exchange4media Staff Mar 28, 2001 12:00 AM

Zee Telefilms has shelved its plans to float a $1.5-billion American depository receipt (ADR) issue, to fund its proposed expansion, at least for the time being.

exchange4media Staff Mar 28, 2001 12:00 AM

Sony Entertainment Television (SET) will be telecasting a two-part series featuring cine star Hrithik Roshan on April 16 and 23. Titled Hrithik: The Man Behind the Star, the series is being sponsored by Coca-Cola and will depict the star's life from his

exchange4media Staff Mar 28, 2001 12:00 AM

The Rs 553-crore company Nicco group has launched a new Internet company called Nicco Internet Ventures Ltd. (NIVL), and its portal www.pilot your career.com. NIVL has formed a strategic alliance with the IIM, Kolkata, Institute of Career Studies, Luckn

exchange4media Staff Mar 28, 2001 12:00 AM

Beginning today, Pepsi will launch its much-awaited response to the arch rival Coke's `Grow Up To Thums Up Challenge' . Through its latest 40-sec TVC, Pepsi is fighting back and challenging the stigma of being positioned as `kid's drink' by Coke, by res

exchange4media Staff Mar 28, 2001 12:00 AM

Pepsi's India challenged the veracity of the research quoted by Coca-Cola India in its Thums Up ad. Pepsi says that Coca-Cola India had used its blind test research for its Grow Up to Thums Up Challenge in a ``cynical'' manner by failing to ask the most

exchange4media Staff Mar 28, 2001 12:00 AM

The Tatas, owing to their long association with Indian cricket, have put in their bid to become official sponsors for the Indian cricket team. The Indian cricket team sponsorship bid by the Tatas will be aimed at a brand building tool for the Tata Group

exchange4media Staff Mar 28, 2001 12:00 AM