Date-wise News

The primary market investors have burnt their fingers investing in media IPOs. Since April 1999, 16 IPOs were issued, with six done at par. The current situation is that of the last 15 media issues listed, 14 are quoting below their issue prices with lo

exchange4media Staff Mar 26, 2001 12:00 AM

ZEE’S attempt to do a Kaun Banega Corruptpati with Tehelka tapes didn’t cut much ice with big ad spenders. Hoping to make a windfall out of the defence expose telecast, Zee had initially hiked advertising rates to a whopping Rs 5 lakh for a 10-second spot.

exchange4media Staff Mar 26, 2001 12:00 AM

ZEE Network in Britain has launched a fight-back to hold on to its leadership of the South Asian television market that currently consists of 22 channels focused on Indian, Pakistani, Bangladeshi and Sri Lankan viewers. The new energy visible in Zee owe

exchange4media Staff Mar 26, 2001 12:00 AM

Videsh Sanchar Nigam Ltd. (VSNL) has crossed a subscriber-base of 5.7 lakh in its Internet business as on March 20. This is inspite of competition from private Internet service providers (ISPs). The growth is primarily due to the recent reduction in Int

exchange4media Staff Mar 26, 2001 12:00 AM

Parle Agro and Everest Communications have finally chosen a Mumbai-based collegian to don the role of Digen Verma in `reel' life. However, not until September 2001 will Parle introduce the real Digen Verma to the world. The company had in fact shortlisted

exchange4media Staff Mar 26, 2001 12:00 AM

Coca-Cola India said that it would not change the Thums Up advertisement featuring the punchline `Yeh Dil Maange More' despite the copyright claim by rival Pepsi. Coke's claims, coming at the beginning of the peak summer season, assumes significance since

exchange4media Staff Mar 26, 2001 12:00 AM

SABe TV, a 100 per cent subsidiary of Sri Adhikari Brothers Television Network (SABTNL) is up for sale. The channel is looking to `a strategic tie-up' involving the placement of 30 per cent stake with the strategic partner.

exchange4media Staff Mar 26, 2001 12:00 AM

Zee Music will go digital from March 27. It will, however, continue to be a free-to-air channel for the time being. The channel, on turning digital, will give its viewers sharper pictures and better audio quality.

exchange4media Staff Mar 26, 2001 12:00 AM

Zee Telefilms Ltd., has whittled down its ambitious Net plans and is likely to have about only 10 channels on the Net focussing on entertainment, lifestyle and news. The original plan was to have 49 channels or verticals on the Net covering a wider area

exchange4media Staff Mar 26, 2001 12:00 AM