Zee Telefilms announces major revamp; to hive off cable and news businesses
Zee Telefilms Ltd has announced a major revamp following its board meeting on March 29. Zee Telefilms has announced restructuring proposals relating to its news and cable businesses. It also announced an ‘in principle’ approval of a proposal to demerge the consumer services business for DishTV.

Zee Telefilms Ltd has announced a major revamp following its board meeting on March 29. Zee Telefilms has announced restructuring proposals relating to its news and cable businesses. It also announced an ‘in principle’ approval of a proposal to demerge the consumer services business for DishTV. The Board of Directors has approved the restructuring proposal related to the de-merger of news and cable business while directing the management to evaluate the direct consumer services business (DishTV related) and the assess the effect of demerging it.
The cable business of Siticable and the cable related business of Zee Telefilms Ltd (ZTL) would be de-merged into Wire and Wireless (India) Ltd (WWIL), a new company. Shareholders of ZTL would receive proportionate shares of WWIL as consideration.
The other highlights include the proposal to de-merge the consumer services business for DishTV being met with in principle approval from the Board. The management has been authorised to evaluate the proposal and its consequences and present to the Board.
Subhash Chandra, Chairman, said that ZTL’s existing structure had ambiguities in its businesses. Enumerating these, an official communiqué quoting him said,“Due to regulatory restrictions, the business of DishTV was structured in a very fractured manner and hence, was difficult for ZTL shareholders to understand. At the same time, the structure was also tax inefficient. The management of the businesses under the same Board was not focussed and hence, not able to capture the growth opportunities in the market as different skill sets are required for distribution to trade, which, in this case, is cable business, from skills sets required for direct consumer distribution which is DishTV.”
“The regulation in the news and news related broadcast content is different from regulation in entertainment and other content. Due to the technological advancement and changes, the media businesses have to be prepared for a forthcoming digital age,” he added.
“We feel confident that these measures of restructuring these businesses subject to necessary approval would result in streamlining operations and better exploitation of opportunities in each area to build long term shareholder value. It would also clear the ground for acquisitions and strategic or financial partners in the demerged businesses, apart from unlocking shareholder value,” said Chandra.
In compliance with the News Uplinking Guidelines of the Government of India, with effect from October 2005, newsgathering activities of ZTL were transferred to Zee News Ltd, while downlinking and commercial exploitation of all news-bearing channels was retained under ZTL. “Despite a compliant corporate structure for news bearing channels (particularly regional channels), we have felt it important to bridge the divide and bring all the operational activities together, to create strategic focus, remove tax efficiencies and unlock shareholder value,” Chandra further said.
Restructuring of News business
As per the scheme of arrangement the news-related business (Zee News, Zee Business, Zee Bangla, Zee Punjabi, Zee Marathi, Zee Telegu and Zee Kannada, which will be launched soon), will be demerged into Zee News Ltd (ZNL) (name to be changed suitably) and the shareholders of ZTL would receive proportionate shares in ZNL. Based on the relative valuation and the resultant swap ratio, FIIs would be allotted shares in ZNL in compliance with Government of India guidelines. In case the allotment works out to more than 26 per cent, FIIs would be allotted preference shares of equivalent value on a proportionate basis.
The scheme of arrangement would require approval of the stock exchange, shareholders and creditors of Zee and from the Bombay High Court. Zee News Ltd would be listed on all stock exchanges where ZTL is listed.
Restructuring of the cable business
Over the years, business models of our content business and distribution business, including cable operations have diverged considerably. Despite large and well-positioned investments the cable assets have been under-utilised and have been marginal contributors to Zee financials. On the other hand, there have been vast technical advances in cable that can be optimally exploited from our well-distributed asset base.
To properly address the emerging business opportunities in digitisation of cable and convergence, there also are large funding requirements. And the regulatory requirement applicable to cable distribution is very different to broadcasting. Combined with the fact that the competitive environment of distribution business is also different, it was felt that an invigorated corporate and governance set up is essential to aggressively address the emerging opportunities.
As per the scheme of arrangement the cable business of Siticable, a 100 per cent subsidiary of ZTL and the cable related business of ZTL would be de-merged into WWIL.
Restructuring of consumer business for DishTV
The direct consumer business is marked by division of activities between the DTH license holder ASC Enterprises Ltd (ASCEL) and the subsidiaries of Siticable. It leads to lack of clarity in structure, inefficiencies in tax and diffuse strategic focus. Accordingly, the Board was briefed about the opportunity of bringing it all under one company and the process required for it.
As per the proposal, the direct consumer related business of ZTL can be de-merged into ASCEL, with the shareholders of ZTL receiving shares in ASCEL in proportion, based on the relative value, as consideration. The proposal has met with in principle approval of the Board. The Board has authorised management to evaluate the proposal and its effect and present to Board for final approval.
Subject to necessary approvals, Timelines and way forward, the entire scheme of arrangement would take five to six months to implement, subject to all necessary approvals.
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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Swapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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