Virat Kohli in a league of his own; PV Sindhu cashes in: ESP Properties Report
According to the recent report, Kohli ruled endorsements from the world of cricket while PV Sindhu, after her Rio Silver win, had six endorsements

The fourth edition of the Sporting Nation In The Making India sports sponsorship report compiled by ESP Properties, the sports and entertainment programming specialist arm of GroupM, and leading sports portal SportzPower, states that sports sponsorship spending grew by a little over 19%. Spending via sports sponsorship accounted for 11.5% of the Indian AdEx (AdEx numbers from GroupM This Year, Next Year 2016 report) in the Indian market. While media spends contributed to the largest chunk of the pie, followed by ground sponsorship, the total size of sports advertising rose to Rs 6400 crore / USD 941 million, a big jump up from the Rs 5363.3 crore / USD 825 million garnered in 2015.
Virat Kohli, Pusarla Venkata Sindhu and Sakshi Malik, shone in cricket, badminton and wrestling respectively, and not surprisingly, the biggest brands came calling, says the report.
Sindhu and Malik contributed to Non-Cricket endorsements growing by 83.5% in 2016, from Rs 42.0 crore/$ 6.46 million to Rs 77.1 crore/ $ 11.34 million. According to the report, if Cricket endorsement has grown by 5.6%, in a year when the two long-standing endorsement titans Sachin Tendulkar and MS Dhoni witnessed drops in their individual brand portfolios, and many of the second and third rung of India’s Cricket talent didn’t really come up to scratch, it is singularly due to the exploits of Team India captain Virat Kohli, who had the biggest part to play in Cricket endorsements rising from Rs 264.4 crore/$ 40.68 million to Rs 279.3 crore/$ 41.07 million in 2016.
If in 2015 the aggressive Team India skipper had stepped into the exclusive Rs 100.0 crore/$ 14.71 million brand endorsement deal club that Dhoni and Tendulkar belonged to, in 2016 he went hurtling past them. 2016 was clearly Kohli’s year with 20 brands under his belt with a collective endorsement value of Rs 120.0 crore/$ 17.65 million, which incidentally, is more than what the other two members of the Rs 100.0 crore/$ 14.71 million club together pulled in. Dhoni, who had 15 brands in 2015, was down to 12 in 2016, with an endorsement value totaling Rs 65.0 crore/$ 9.56 million. As for Tendulkar, he had 12 brands in 2015, which had dropped to 8 in 2016 that, all told, was worth Rs 45.0 crore/$ 6.62 million.
The report states that badminton queen Saina Nehwal, Tennis ace Sania Mirza and Boxing legend Mary Kom (in that order), interject PV Sindhu in second position. Riding the wave of her Rio Games success, the Hyderabad-based shuttler signed a three-year deal in September with sports management company Baseline. Reported to be worth up to Rs 50.0 crore/$ 7.35 million after factoring in performance bonuses, it is the highest ever for any non-Cricket player.
By 2016-end Sindhu had signed 6 brands with a cumulative endorsement value of Rs 7.5 crore/$ 1.10 million. If one adds the Rs 13.0 crore/ $ 1.91 million in cash awards handed out to Sindhu in the spree of felicitations by Central, state and private bodies in the wake of her Rio heroics, that takes her well past Nehwal though.
Despite injuries thwarting her Rio ambitions and some fair-weather media reporting that followed, Nehwal held her price line on endorsement rates as well as the 12 odd brands that were on board in 2015, earning approximately Rs 15.0 crore/$ 2.21 million.
Coming to Mirza, she failed to hold the number of brands in her portfolio. If February saw the fairy tale WTA win streak that the Hyderabadi and Swiss partner Martina Hingis had going end at an incredible 41, the year also saw the break-up of the SanTina partnership. The on-court downturn reflected off-court as well, with the number of endorsements going down from 6 to 4, as too the per deal value from Rs 0.6-0.8 crore/$ 0.09-0.12 million in 2015 to Rs 0.5-0.6 crore/$ 0.07-0.09 million in 2016. Her appearances on behalf of brands in Dubai continued though, just about keeping her in front of Mary Kom, says the report.
Kom had 13 brands in her kitty in 2016, down from 15 brands in 2015. With the drop in brand count came a steep fall in overall earnings, which fell to Rs 2.5 crore/ $ 0.37 million in 2016, way down from the Rs 7.5 crore/ $ 1.15 million she managed in the previous year. Coming to Malik, the grappler from the interiors of Haryana signed 2 brands after Rio but it was the windfall of cash rewards and incentives, amounting to at least Rs 3.5 crore/$ 0.51 million, that most swelled the Bronze winner’s coffers beside the many appearances she made on behalf of brands.
Celebrated male pugilist Vijender Singh has been making waves since turning professional and has 3 brands - Ambrane, Maruti and 1 Suiting’s – in his portfolio that give him Rs 1.0-1.2 crore/$ 0.15 – 0.18 million. Singh also does a lot of appearances.
Team India football captain Sunil Chhetri entered into the brand endorsement world by signing with Volini in 2016. Summing up, all three components of Cricket, International Athletes and Other Sports together drove up Endorsements by 14.4% upside, from Rs 416.4 crore/$ 64.0 million to Rs 476.4 crore/ $ 70 million in 2016.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Swapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
test
test
test
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
test
test
test
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp