The key is to bring the right people with the right culture to maintain the momentum of success: Phil Talbot
As ZenithOptimedia celebrates its fifth anniversary here, Philip Talbot, CEO - APAC, ZenithOptimedia, has made some 20-odd trips to India. Though a bit late in India, Talbot is happy with the way the group is moving in the country and more than optimistic about the group’s growth in India.
As ZenithOptimedia celebrates its fifth anniversary here, Philip Talbot, CEO - APAC, ZenithOptimedia, has made some 20-odd trips to India. Though a bit late in India, Talbot is happy with the way the group is moving in the country.
Though the Diwali quarter of 2008 was flatter for the group than in the previous four years, what Talbot is really interested in is to see how things are going to be like in the next four weeks. In an exclusive conversation with exchange4media Tabolt said, “Personally, I think this can be really-really strong. Besides the slowdown, you had terrorism as well, so what I noticed was that throughout the world with the global economic crisis, there was little bit more things happening in India that point in time, and India stops slowdown much more sharply than anyone else, but I would say, especially after the elections, it picked up really well. And with the Commonwealth Games, the overall feeling of optimism and confidence is really strong in India.”
Speaking about ZenithOptimedia’s growth, Talbot claimed that in the last five years the group had been doubling its business every year. “Though it might have been a bit lighter in the slowdown year, but still it would have been over 50 per cent growth,” he said, affirming that last year was the best year ever for ZenithOptimedia across the APAC region, with the group exceeding every target across the region.
He pointed out, “There is a French rating company Redmark, an Internet agency which does assessment of all advertising agencies across different markets on different matrices, and they have released their 2008, and we got an A+ in India, which is the highest among all the agencies. When you do a cumulative score across the region, ZenithOptimedia came first.”
On being asked whether there was space for the number of agencies from the same group – with MediaVest, Vizeum and OMD already here and with the latter planning to launch PHD – Talbot replied, “From a broader perspective in terms of the advertising market in India, I think one of things people forget is that advertising as a percentage of GDP in India is a mere 0.4 percent, while in the US it is 1.1 per cent and the global average after the slowdown is 0.9 per cent and it is 0.8 per cent in the APAC region. So, there is an awful lot of room for India to grow.”
Talbot was amazed by the continuous amount of new advertisers coming into this market place and said, “For me, India really has more opportunities probably than any other market, due to its consumers, the opportunity and generally the whole area of marketing consumption advertising that can grow here.”
Speaking about the ROI seminars organized by the group (one of which was held in the Capital recently), Talbot said that these were meant to bring people together and build much more partnership and collaboration. “We will continue to think of different ways by which our clients can engage with consumers in all other aspects, besides the traditional point of views as well. We will probably do a number of different tie-ups and look at different ways of expanding our footprints. There are a lot of cities and local areas still to be covered, so we will look at ways of how to cover those markets efficiently,” he added.
ZenithOptimedia has always stressed on ROI. The group is now looking at building more and more tools based on ‘Live ROI’. Talbot noted, “When we talk about touchpoints, we have got a database of over 300,000 people whom we have communicated with, we have got a databank of five years’ experience. So, people who want to are talking about ROI at this point of time and it’s up to them, but we have been living and breathing it for a much longer time.”
Along with expansion to newer markets, also comes the hiring of the right people. Stressing on getting the right talent, Talbot said, “I think the key is to bring the right people with the right culture, then you are going to maintain that momentum of success. In India, it is never difficult to find talented people who have got the drive and passion to do things, so talent is not a problem. But you’ve got to find the right person for you, and that’s much more difficult. We’ve had huge ability with our senior and middle management, and over the years we have realised that the most valuable thing is that you’ve got your people and that they work together as a team.”
(Written by Shanta Saikia)
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
test
test
test
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
test
test
test
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp