The big developments of 2010
Agencies launching new units, media houses launching new channels, top level management restructure, some strategic joint ventures – the year 2010 saw it all, reiterating a resurgent industry. And then there was the business of the Reckitt Benckiser account and the keenly contested AAAI elections – truly action-packed.
Agencies launching new units, media houses launching new channels, top level management restructure, some strategic joint ventures – the year 2010 saw it all, reiterating a resurgent industry. And then there was the business of the Reckitt Benckiser account and the keenly contested AAAI elections – truly action-packed.
In its process of looking at the creative product the organisations and finding ways to increase its creative performance, Nic k Brien, CEO, McCann Worldgroup, has formed a Creative Leadership Council. The leadership role as Chairman of this Council has been bestowed on Prasoon Joshi, Executive Chairman and Regional Executive Creative Director, Asia Pacific, McCann Erickson.
Prasoon is a shining star in India & in the McCann Worldgroup: Nick Brien, CEO, McCann Worldgroup
Noorings: When I think Prasoon Joshi…. ‘Shine on you, Crazy Diamond’
The India Today Group has formed a new special business unit to focus on Indian language publishing and all related extensions in the Indian language domain. All current India Today language brands will be assigned to this new SBU, which would be placed under the leadership of Prabhu Chawla, who will be designated Editor (Languages) and CEO. The company has also appointed M J Akbar as Editorial Director of India Today - English and India Today - International and their extensions. In addition, Akbar would be associated with Headlines Today as Editorial Director.
Aroon Purie, Prabhu Chawla, MJ Akbar, Ashish Bagga on the latest developments in India Today Group
Prabhu Chawla to quit India Today Group; set to join The New Indian Express
ZenithOptimedia seen as the favourite to win Reckitt Benckiser media biz (December 04, 2010)
It appears that the most controversial pitch of 2010 is finally nearing a conclusion. Reckitt Benckiser is said to be parking its Rs 200 crore upwards media business with ZenithOptimedia. The FMCG major is in the process of making the shift. Neither the agency officials nor the client have confirmed this development yet.
Noorings: So has Reckitt Benckiser decided on a media agency, or called off the pitch?
Reckitt media pitch update: ZenithOptimedia or the incumbent MPG?
Reckitt Benckiser media pitch update: Who is in, who is not?
Reckitt Benckiser media pitch moves forward despite AAAI diktat
Noorings: Reckitt Benckiser pitch one of the hottest discussions at exchange4media Conclave 2010
Noorings: Reckitt Benckiser’s media pitch should be a wakeup call for the industry
Havas and Percept announce Media Buying JV (October 21, 10)
Havas and Percept have announced a Media Buying Joint Venture. As part of this partnership, Havas Media and Percept Media will form a new media buying entity called PH Media. PH Media will be an independent entity with a dedicated infrastructure managed by a CEO who will report to the PH Media board comprising members from Havas Media and Percept Media.
Publicis Groupe has signed an agreement to acquire a majority stake in communications agency and technology communications leader 20:20 Media, and India’s first social media consulting firm, 2020Social. Subject to the approval of the Foreign Investment Promotion Board (FIPB), the acquired entities will become part of MS&LGroup, Publicis Groupe’s flagship PR and events network.
Astro subsidiary to acquire 49 pc stake in NDTV Lifestyle for $40 mn (September 22, 2010)
NDTV and Malaysia’s Astro have reached an agreement, wherein Astro subsidiary South Asia Creative Assets Ltd will acquire a 49 per cent stake in NDTV Lifestyle Holdings in two tranches for $40 million. The balance 51 per cent stake in the joint venture will be held by NDTV.
Dentsu India’s fourth agency, Dentsu MediaTech, becomes functional on Sept 20 (September 21, 2010)
Expanding its service offering, Dentsu India has announced the launch of Dentsu MediaTech, its fourth full service, fully integrated agency in India. Dentsu MediaTech will offer clients a full spectrum of one-to-one engagement, cutting edge creative solutions, end-to-end media and a full-slew of digital, mobile and new media services. The agency became fully functional from September 20, 2010.
Trevor Beattie’s BMB has been planning to be in India for the last three years, and now the plans have finally materialised. BMB has partnered with Sam Balsara’s Madison World to launch BMB Madison. BMB Madison will replace Madison’s MC2, and is expected to launch in the next few weeks. Even as more details are awaited, the development is a significant one for the Indian advertising industry.
Starcom MediaVest Group launches OOH agency ‘Vector’ (February 03, 2010)
Starcom MediaVest Group has announced the launch of a new out of home agency ‘Vector’. The agency would be headed by Sriram Iyer, who will be its Chief Operating Officer. Vector will be headquartered in Mumbai and operate as a division of Starcom MediaVest Group, with operations in all the metros. Iyer will work under the leadership of Sanjay Shah, CEO, Vector.
Reliance ADAG-CBS JV to launch 3 new English channels by Q4 of 2010 (August 19, 2010)
The Reliance Broadcast Network Ltd (RBNL) and CBS Studios International joint venture, christened BIG CBS Networks Pvt Ltd, will be launching three new English entertainment channels customised for the Indian market. The channels will premier in the fourth quarter of 2010 and mark RBNL’s foray into the TV business in India, and also marks the entry of CBS into the Indian market.
Network18 Group and A&E Television Networks (AETN) have formed a joint venture, christened AETN-18 India, to launch History, Bio and other popular AETN channels in the Indian market. The JV between Network18 (51 per cent) and AETN (49 per cent) will be based in Mumbai.
The much-hyped Advertising Agencies Association of India’s (AAAI) Presidential Elections 2010 is over, and the AAAI has elected Nagesh Alai, Executive Director, Interface Communication, as its new President and Lynn de Souza, Lintas Media Group, Chairman and CEO is elected Vice President. Alai won by a margin of two votes. As is known, the other contestant for the President’s chair was Sandeep Goyal, Chairman, Dentsu India.
Network18 Group, Sun Network form strategic alliance to create Sun18 (July 14, 2010)
Network18 Group and Sun Network have joined hands to launch one of India’s biggest distribution entities. The new entity, to be called Sun18, also marks the entry of Network18 Group into the Indian television distribution space. To begin with, Sun18 will distribute a total of 33 channels from Viacom18, Network18, Disney India Network and the Sun Network.
Bombay High Court refuses to grant any order against operations of Sun18
After over a year of conversations, Mediabrands has finally announced its digital plans in India. Making the announcement, Michael Roth, Chairman and CEO, Interpublic Group said, “This is exciting for us since India is one of our key markets from an IPG perspective. This adds to our presence in the market, and more importantly marks our digital plans in India. This reinforces our commitment in India.”
Jagran Prakashan Ltd to acquire Mid-Day’s print business (May 06, 2010)
Jagran Prakashan Ltd (JPL) has informed BSE that the Board of Directors of the company, at its meeting held on May 5, 2010, has approved the Scheme of Arrangement under Sections 391 to 394 of the Companies Act, 1956. As per the Scheme of Arrangement the print business of MML would be demerged and transferred to JPL with effect from April 1, 2010.
Analysts give the thumbs up to Jagran-Mid-Day deal
Raj Nayak sets up new media Co AIDEM Ventures; forms strategic alliance with NDTV (March 31, 2010)
NDTV Ltd and NDTV Media Ltd, headed by Raj Nayak, are entering into a fresh arrangement that is beneficial to both organisations. Nayak and his team are setting up a separate new media company, called AIDEM Ventures Pvt Ltd. Under the new arrangement, NDTV will save substantially on costs and will have greater control of its sales operations while working very closely with Nayak’s new organisation.
LMG launches ‘The Collaborative’; consolidates its focus on strategic thinking (March 25, 2010)
Consolidating its focus on strategic thinking, Lintas Media Group (LMG) has unveiled ‘The Collaborative’. This is LMG’s central team that focuses on development and application of knowledge and systems for next generation media planning. This arm will be headed by Premjeet Sodhi, President, and shall continue to drive competitive advantage by application of media sciences in all aspects of the business.
Adding to its offerings in the Indian media, advertising & marketing space, the exchange4media Group is all set to launch a Hindi news portal, samachar4media. The Group is targeting mid-February 2010 to launch the portal. samachar4media intends to fill the gap in the Indian media and advertising space of a serious Hindi language news website that brings all developments in the media and advertising space. The launch also marks the 10th anniversary celebrations of the Group’s flagship portal exchange4media.com.
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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